Publications - Nagasawa Seminar, Waseda Business School

Branding of Japanese Luxury – Top executives of "Dassai", "Shichiken", "MIZEN", and "Japan Mastery Collection" Talk –: Nagasawa, Shin'ya (ed.), "Foreword"; Doyukan Inc., pp.i-vi, 296pp.; 2025; ISBN 978-4-496-05753-3 (in Japanese)

Affective and Pleasurable Design – Proceedings of the 16th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Orlando, Florida, USA –, Vol.164 (Book Chapter): Nagasawa, Shin'ya: "Brand Concepts and Trends" In: Shuichi Fukuda (ed.), Shin'ya Nagasawa, et al.; AHFE (Applied Human Factors and Ergonomics) Conference, pp.163–171; 2025; ISBN 978-1-964867-40-3

Branding of Luxury Watches and Jewelry – Top executives of "Grand Seiko", "A. Lange & Söhne", "GIA TOKYO", and "Nadia" Talk –: Nagasawa, Shin'ya (ed.); Doyukan Inc., 296pp.; 2025; ISBN 978-4-496-05753-3 (in Japanese)

Transdisciplinary Federation of Science and Technology's ＜Challenge of Knowledge＞ Series: Creating Innovation (Editor and Book Chapter): Nagasawa, Shin'ya: "Foreword – On this Volume –," "Chapter 4: Innovation in Product development and Management – Creating Customer Experience and Product Innovation in the Elaborate Fabrications at Kyoto "Shinzaburo Hanpu –," In: Shin'ya Nagasawa (ed.); Koyo Shobo Corporation, pp.v-vi, pp.85-104, 200pp.; 2024; ISBN 978-4-7710-3880-6 (in Japanese)

Affective and Pleasurable Design – Proceedings of the 15th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Nice, France –, Vol.123 (Book Chapter): Nagasawa, Shin'ya: "Embodied Cognition in Customer Experience (CX)," In: Shuichi Fukuda (ed.), Shin'ya Nagasawa, et al.; AHFE (Applied Human Factors and Ergonomics) Conference, pp.199–206; 2024; ISBN 978-1-958651-99-5

Theoretical-methodological Studies in Exact, Technological and Ground Sciences 4 (Book Chapter): Nagasawa, Shin'ya: "Chapter 3: High-end Disruptive Innovation as Exemplified by BALMUDA Case," In: Denis Medina Guedes, Leonardo França da Silva, Victor Crespo de Oliveila (Organizers); Atena Editora, pp.33-49, 118pp.; 2024; ISBN 978-65-258-2272-3, DOI 10.22533/at.ed.723243001 (book)

New Challenges of Product Development and Management (Editor-in-Chief, Book Chapter): Nagasawa, Shin'ya: "Foreword - On the Association of Product Development and Management -," "Chapter 4: Flagship Store Strategy" for Brand-building - Overseas Cases of UNIQLO and MUJI -," "Chapter 5: Consumers' Apparel Brand Attitudes Based on Store Location Image and Self-Congruity: A Discussion of Store Development Strategy According to Brand Luxury," "Chapter 7: Conditions of Luxury Branding in Japanese and French Brand Company - Case Study and Comparative Analysis for the Condition of Constructing Brand -," In: Shin'ya Nagasawa, Yasunaga Wakabayashi, Kenji Tomita, and Tetsuya Okamoto (eds.); Koyo Shobo Corporation, pp.i-ix, pp.57-74, pp.75-90, pp.109-126, 272pp.; 2023; ISBN 978-4-7710-3774-8 (in Japanese)

Affective and Pleasurable Design - Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, San Francisco, USA -, Vol.71 (Book Chapter): Nagasawa, Shin'ya, and Yusuke Irisawa: "Brand Design Based on Kansei Product Development: Integration Among Customer Experience (CX), Kansei Value, and Emotional Design," In: Shuichi Fukuda (ed.), Shin'ya Nagasawa,Yusuke Irisawa, et al.; AHFE (Applied Human Factors and Ergonomics) Conference, pp.129–139; 2023; ISBN 978-1-958651-47-6

Anatomy of Kyoto Power - The Secret of Strength Explored from 5 Perspectives - (Book Chapter): Nagasawa, Shin'ya: "Let traditional industries live up to their potential - Too Good to Waste: Potential to Become a Global Brand," In: Yomiuri Shimbun, Osaka Headquarters, Economic Department (ed.), Shin'ya Nagasawa, et al.; Tankosha Publishing, pp.159-161, 215pp.; 2023; ISBN 978-4-473-04558-4 (in Japanese)

Product Development and Brand Strategy to Enhance Kansei/Fetish Value: Theories and Case Studies of Kansei Product Development (Editor, Book Chapter): Nagasawa, Shin'ya: "Foreword," "Chapter 1: Reexamination of "Experience" and "Experiential Marketing" (I) - Focusing on Customer Experience (CX) and Strategic Experiential Modules (SEM) -," "Chapter 2: ibid. (II) - Focusing on ACT (Behavioral Experience) and RELATE (Relational Experience) -," "Chapter 5: Current Status and Challenges of Japanese Fashion and Apparel Brands," "Chapter 6: Physical vs. Digital Retailers - Effects of Shopping Experience and Brand Luxury on Subjective Well-being -," "Chapter 7: Luxury Strategy of Montblanc - Utilising History, Locality, Heroes, Technologies as Brand Components -," In: Shin'ya Nagasawa (ed.), Shin'ya Nagasawa, Shinich Otsu, et al.; Koyo Shobo Corporation, pp.i-iv, 3-18, 19-36, 75-88, 89-100, 101-116, 179pp.; 2023; ISBN 978-4-7710-3734-2 (in Japanese)

The Rise of Positive Luxury: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Book Chapter): Nagasawa, Shin'ya: "Chapter 8: Montblanc's Responsible Entrepreneurship via the Art of 'Writing': Contributions to Social Well-being and Innovation," In: Wided Batat, (ed.), Shin'ya Nagasawa, et al.; Routledge/ Taylor & Francis Group, pp.137-153, 260pp.; 2022; ISBN 978-0-367-75727-4 (Print), 978-1-003-16373-2 (eBook)

New Innovations in Economics, Business and Management Vol.9 (Book Chapter): Kumagai, Ken, and Shin'ya Nagasawa: "Chapter 9: Brand Attitude, Purchase Intension, and Sustainable Clothing - Moderating Role of Brand Luxury and Consumer Experience, "In: Vasilii Erokhin (ed.), Ken Kumagai, Shin'ya Nagasawa, et al.; Book Publisher International, pp.91-105, 164pp; 2022; ISBN 978-93-5547-719-4 (Print), 978-93-5547-720-0 (eBook)

New Perspective of Product Development and Management (Editor in Chief,Book Chapter): Nagasawa, Shin'ya: Foreword – On the Association of Product Development and Management –, Chapter 7: Customer Experience and Luxury Strategy in Cosmetic Product Design, In: The Association of Product Development and Management (ed.), Shin'ya Nagasawa, Koji Takahashi, Yasunaga Wakabayashi, and Machiko Nakanishi (Editors-in-Chief); Chuo Keizaisha, pp.147-162, 242pp.
2022; ISBN 978-4-502-39310-5 (in Japanese)

Ultimate Branding – To Coinside Aethetics and Management –: Nagasawa, Shin'ya:"Part I: Brand Theory," In: Shin'ya Nagasawa, Ishizuka, Chikako, and Mariko Tokuno; Chuokoron-Shinsha, Inc., pp.11-98, 224pp
2022; ISBN 978-4-12-005519-5 (in Japanese)

Kansei Products in Daily Life – Product Development and Strategy to Enhance Kansei/Fetish Value in Near Future – (Editor in Chief, Book Chapter): Nagasawa, Shin'ya (ed.), "Foreword," "Chapter 1: On the Future of Fetish Value and Affective/ Kansei Value," "Chapter 3: Luxury Brands' Perceived Positionning and their Key Success Factor in the Japanese Market," "Chapter 5: Luxury Branding for Japanese Long-standing Brand," "Chapter 9: Proposal and Verification of High Added-value of Shopping Centre"; Koyo Shobo Corporation, pp.i-iv, 3-14, 28-41, 59-70, 113-126, 167pp.
2021; ISBN 978-4-7710-3540-9 (in Japanese)

New Innovations in Economics, Business and Management Vol.1 (Book Chapter): Chapter 12: The Representation of Luxury in Cosmetic Product Design: An Analysis Using the Customer Experience Framework, In: Chun-Chien Kuo (ed.), Musalia Kilasi Eric, Oluoch Oluoch, J. Praveen Paul, Shin'ya Nagasawa, et al.; Book Publisher International, 165pp
2021; ISBN 978-93-5547-168-0 (Print), 978-93-5547-169-7 (eBook)

Selling "Dreams" with a Luxury Strategy – Richard Mille, ARLNATA, GIA Tokyo, Katsunuma Winery, Gyokusendo Tops Talk –: Nagasawa, Shin'ya (ed.); Doyukan Inc., 232pp.
2021; ISBN 978-4-496-05554-6 (in Japanese)