Publications - Nagasawa Seminar, Waseda Business School

Branding of Luxury Watches and Jewelry – Top executives of "Grand Seiko", "A. Lange & Söhne", "GIA TOKYO", and "Nadia" Talk – (Book Chapter): Nagasawa, Shin'ya (ed.), "Foreword"; Doyukan Inc., pp.i-vi, 296pp.; 2025; ISBN 978-4-496-05753-3 (in Japanese)

Transdisciplinary Federation of Science and Technology's ＜Challenge of Knowledge＞ Series: Creating Innovation (Editor and Book Chapter): Nagasawa, Shin'ya: "Foreword – On this Volume –," "Chapter 4: Innovation in Product development and Management – Creating Customer Experience and Product Innovation in the Elaborate Fabrications at Kyoto "Shinzaburo Hanpu –," In: Shin'ya Nagasawa (ed.); Koyo Shobo Corporation, pp.v-vi, pp.85-104, 200pp.; 2024; ISBN 978-4-7710-3880-6 (in Japanese)

Affective and Pleasurable Design – Proceedings of the 15th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Nice, France –, Vol.123 (Book Chapter): Nagasawa, Shin'ya: "Embodied Cognition in Customer Experience (CX)," In: Shuichi Fukuda (ed.), Shin'ya Nagasawa, et al.; AHFE (Applied Human Factors and Ergonomics) Conference, pp.199–206; 2024; ISBN 978-1-958651-99-5

Theoretical-methodological Studies in Exact, Technological and Ground Sciences 4 (Book Chapter): Nagasawa, Shin'ya: "Chapter 3: High-end Disruptive Innovation as Exemplified by BALMUDA Case," In: Denis Medina Guedes, Leonardo França da Silva, Victor Crespo de Oliveila (Organizers); Atena Editora, pp.33-49, 118pp.; 2024; ISBN 978-65-258-2272-3, DOI 10.22533/at.ed.723243001 (book)

New Challenges of Product Development and Management (Editor-in-Chief, Book Chapter): Nagasawa, Shin'ya: "Foreword - On the Association of Product Development and Management -," "Chapter 4: Flagship Store Strategy" for Brand-building - Overseas Cases of UNIQLO and MUJI -," "Chapter 5: Consumers' Apparel Brand Attitudes Based on Store Location Image and Self-Congruity: A Discussion of Store Development Strategy According to Brand Luxury," "Chapter 7: Conditions of Luxury Branding in Japanese and French Brand Company - Case Study and Comparative Analysis for the Condition of Constructing Brand -," In: Shin'ya Nagasawa, Yasunaga Wakabayashi, Kenji Tomita, and Tetsuya Okamoto (eds.); Koyo Shobo Corporation, pp.i-ix, pp.57-74, pp.75-90, pp.109-126, 272pp.; 2023; ISBN 978-4-7710-3774-8 (in Japanese)

Affective and Pleasurable Design - Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, San Francisco, USA -, Vol.71 (Book Chapter): Nagasawa, Shin'ya, and Yusuke Irisawa: "Brand Design Based on Kansei Product Development: Integration Among Customer Experience (CX), Kansei Value, and Emotional Design," In: Shuichi Fukuda (ed.), Shin'ya Nagasawa,Yusuke Irisawa, et al.; AHFE (Applied Human Factors and Ergonomics) Conference, pp.129–139; 2023; ISBN 978-1-958651-47-6

Anatomy of Kyoto Power - The Secret of Strength Explored from 5 Perspectives - (Book Chapter): Nagasawa, Shin'ya: "Let traditional industries live up to their potential - Too Good to Waste: Potential to Become a Global Brand," In: Yomiuri Shimbun, Osaka Headquarters, Economic Department (ed.), Shin'ya Nagasawa, et al.; Tankosha Publishing, pp.159-161, 215pp.; 2023; ISBN 978-4-473-04558-4 (in Japanese)

Product Development and Brand Strategy to Enhance Kansei/Fetish Value: Theories and Case Studies of Kansei Product Development (Editor, Book Chapter): Nagasawa, Shin'ya: "Foreword," "Chapter 1: Reexamination of "Experience" and "Experiential Marketing" (I) - Focusing on Customer Experience (CX) and Strategic Experiential Modules (SEM) -," "Chapter 2: ibid. (II) - Focusing on ACT (Behavioral Experience) and RELATE (Relational Experience) -," "Chapter 5: Current Status and Challenges of Japanese Fashion and Apparel Brands," "Chapter 6: Physical vs. Digital Retailers - Effects of Shopping Experience and Brand Luxury on Subjective Well-being -," "Chapter 7: Luxury Strategy of Montblanc - Utilising History, Locality, Heroes, Technologies as Brand Components -," In: Shin'ya Nagasawa (ed.), Shin'ya Nagasawa, Shinich Otsu, et al.; Koyo Shobo Corporation, pp.i-iv, 3-18, 19-36, 75-88, 89-100, 101-116, 179pp.; 2023; ISBN 978-4-7710-3734-2 (in Japanese)

The Rise of Positive Luxury: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Book Chapter): Nagasawa, Shin'ya: "Chapter 8: Montblanc's Responsible Entrepreneurship via the Art of 'Writing': Contributions to Social Well-being and Innovation," In: Wided Batat, (ed.), Shin'ya Nagasawa, et al.; Routledge/ Taylor & Francis Group, pp.137-153, 260pp.; 2022; ISBN 978-0-367-75727-4 (Print), 978-1-003-16373-2 (eBook)

New Innovations in Economics, Business and Management Vol.9 (Book Chapter): Kumagai, Ken, and Shin'ya Nagasawa: "Chapter 9: Brand Attitude, Purchase Intension, and Sustainable Clothing - Moderating Role of Brand Luxury and Consumer Experience, "In: Vasilii Erokhin (ed.), Ken Kumagai, Shin'ya Nagasawa, et al.; Book Publisher International, pp.91-105, 164pp; 2022; ISBN 978-93-5547-719-4 (Print), 978-93-5547-720-0 (eBook)

New Perspective of Product Development and Management (Editor in Chief,Book Chapter): Nagasawa, Shin'ya: Foreword – On the Association of Product Development and Management –, Chapter 7: Customer Experience and Luxury Strategy in Cosmetic Product Design, In: The Association of Product Development and Management (ed.), Shin'ya Nagasawa, Koji Takahashi, Yasunaga Wakabayashi, and Machiko Nakanishi (Editors-in-Chief); Chuo Keizaisha, pp.147-162, 242pp.
2022; ISBN 978-4-502-39310-5 (in Japanese)

Ultimate Branding – To Coinside Aethetics and Management –: Nagasawa, Shin'ya:"Part I: Brand Theory," In: Shin'ya Nagasawa, Ishizuka, Chikako, and Mariko Tokuno; Chuokoron-Shinsha, Inc., pp.11-98, 224pp
2022; ISBN 978-4-12-005519-5 (in Japanese)

Kansei Products in Daily Life – Product Development and Strategy to Enhance Kansei/Fetish Value in Near Future – (Editor in Chief, Book Chapter): Nagasawa, Shin'ya (ed.), "Foreword," "Chapter 1: On the Future of Fetish Value and Affective/ Kansei Value," "Chapter 3: Luxury Brands' Perceived Positionning and their Key Success Factor in the Japanese Market," "Chapter 5: Luxury Branding for Japanese Long-standing Brand," "Chapter 9: Proposal and Verification of High Added-value of Shopping Centre"; Koyo Shobo Corporation, pp.i-iv, 3-14, 28-41, 59-70, 113-126, 167pp.
2021; ISBN 978-4-7710-3540-9 (in Japanese)

New Innovations in Economics, Business and Management Vol.1 (Book Chapter): Chapter 12: The Representation of Luxury in Cosmetic Product Design: An Analysis Using the Customer Experience Framework, In: Chun-Chien Kuo (ed.), Musalia Kilasi Eric, Oluoch Oluoch, J. Praveen Paul, Shin'ya Nagasawa, et al.; Book Publisher International, 165pp
2021; ISBN 978-93-5547-168-0 (Print), 978-93-5547-169-7 (eBook)

Selling "Dreams" with a Luxury Strategy – Richard Mille, ARLNATA, GIA Tokyo, Katsunuma Winery, Gyokusendo Tops Talk –: Nagasawa, Shin'ya (ed.); Doyukan Inc., 232pp.
2021; ISBN 978-4-496-05554-6 (in Japanese)

Modern Perspectives in Economics, Business and Management, Vol.6 (Book Chapter): Chapter 1: Customer Experience Affecting Human Kansei, In: Turgut Türsoy (ed.), Shin'ya Nagasawa, Mohamad Syafiqi Hashim, Sallahuddin Hassan, Akande Oyebola Bejide, et al.; Book Publisher International, pp.1-13, 174pp
2021; ISBN 978-93-91882-92-1 (Print), 978-93-91882-86-0 (eBook)

Modern Perspectives in Economics, Business and Management, Vol.5 (Book Chapter): Chapter 17: Study on Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module, In: Chun-Chien Kuo (ed.), Samih Antoine Azar, Tetiana Momot, Olena Filonych, Jan-Erik Lane, Ogbonnaya Okorie, Patricia Bonini, Shin'ya Nagasawa, et al.; Book Publisher International, pp.158-164, 164pp.
2021; ISBN 978-93-91595-07-4 (Print), 978-93-91595-06-7 (eBook)

Modern Perspectives in Economics, Business and Management, Vol.4 (Book Chapter): Nagasawa, Shin'ya: Chapter 7: Study on Experience Differentiation Strategy (1): Concepts of Consumer Experiences, In: Omololu Michael Fagbadebo (ed.), Melita Balas Rant, George Kojo Scott, Francis Enu-Kwesi, Hilmi Othman, Mohd Azam Bin Yahya, Shin’ya Nagasawa et al.; Book Publisher International, pp.75-81, 135pp.
2021; ISBN 978-93-91473-16-7 (Print), 978-93-91473-24-2 (eBook)

Cartier and the Luxury Conglomerate Richemont – Creating the Ultimate Brand Strategy –

Cartier and the Luxury Conglomerate Richemont – Creating the Ultimate Brand Strategy –: Nagasawa, Shin'ya (ed.), Kana Sugimoto; Toyo Keizai Inc., 304pp.
2021; ISBN 978-4-492-50324-9 (in Japanese)

Monozukuri (Manugfacturing) Branding for Local & Traditional Companies – Why Do Gyokusendo, Katsunuma Winery, Hakuhodo, and Nousaku Grow? –

Monozukuri (Manugfacturing) Branding for Local & Traditional Companies – Why Do Gyokusendo, Katsunuma Winery, Hakuhodo, and Nousaku Grow? –: Nagasawa, Shin'ya, and Ryota Kawamura; Koyo Shobo Corporation, 160pp.
2020; ISBN 978-4-7710-3392-4 (in Japanese)

Branding of Long-standing Monozukuri (Manugfacturing) Companies –Tsuiki Copper Ware Gyokusendo, Koh Shinise Shoyeido, Kyo Karakami Karacho, and Inden-ya Uehara Yushichi –

Branding of Long-standing Monozukuri (Manugfacturing) Companies –Tsuiki Copper Ware Gyokusendo, Koh Shinise Shoyeido, Kyo Karakami Karacho, and Inden-ya Uehara Yushichi –: Nagasawa, Shin’ya (ed.), “Outline of this Volume”; Doyukan Inc., pp.i-viii, 251pp.
2020; ISBN 978-4-496-05474-7 (in Japanese)

Branding of Kansei/Affective Industry – Grand Seiko, Facterier, Superior High-density Fabric ”DICROS,” and Heritage Craft Brand ”Hirume –

Branding of Kansei/Affective Industry – Grand Seiko, Facterier, Superior High-density Fabric "DICROS," and Heritage Craft Brand "Hirume" –: Nagasawa, Shin’ya (ed.), “Outline of this Volume”; Kaibundo Publishing, pp.iii-vi, 244pp.
2020; ISBN 978-4-303-72385-9 (in Japanese)

Store Location Strategy for Kuxury vs. Non-Luxury – Relationship between Ideal Self and Real Self and Brand –

Store Location Strategy for Luxury vs. Non-Luxury – Relationship between Ideal Self and Real Self and Brand –: Nagasawa, Shin’ya (sups.), “Foreword,” Ken Kumagai (Author); Bunshindo Publishing Corporation, p.iii, 255pp
2020; ISBN 978-4-8309-5081-0 (in Japanese)

Kansei/Affective Value Creation of Cosmetics – Usability Evaluation and Prescription Design –

Kansei/Affective Value Creation of Cosmetics – Usability Evaluation and Prescription Design – (Book Chapter): Nagasawa, Shin’ya, “Part 1, Chapter 3: Statistical Analysis of Sensory Evaluation for Product Design and Development,” In: Yoko Akiyama (sups.), Shojiro Takahashi, Hideo Jinguh, Shin’ya Nagasawa, et al.; CMC Publishing Co., Ltd., pp.30-38, 284pp.
2020; ISBN 978-4-7813-1493-8 (in Japanese)

Market and Organization (Marché et Organisation), Vol.37: Rethinking Luxury Business (Book Chapter)

Market and Organization (Marché et Organisation), Vol.37: Rethinking Luxury Business (Book Chapter): Jiang, Zhiqing, and Shin'ya Nagasawa, “Chapter 7: A Conceptual Framework on the Influence of Authenticity and Rarity on Luxury Brand Value,” In: Dimitri Uzunidis (dir.), Vanessa Casadella, and Bérangère L. Szostak (eds.), Wided Batat, Zhiqing Jiang, Shin’ya Nagasawa, et al.; L'Harmattan, pp.123-145, 257pp.
2020; ISBN 978-2-343-19418-9

Kansei/Affective Marketing of Traditional Craft Brands – Castings at Nosaku in Toyama, Kyo-kanoko-shibori at Yoshioka Jin Shoten in Kyoto, Nishijin-ori at Tomiya Textile in Kyoto, and Makeup Brush at Hakuhodo in Hiroshima –

Kansei/Affective Marketing of Traditional Craft Brands – Castings at Nosaku in Toyama, Kyo-kanoko-shibori at Yoshioka Jin Shoten in Kyoto, Nishijin-ori at Tomiya Textile in Kyoto, and Makeup Brush at Hakuhodo in Hiroshima –: Nagasawa, Shin’ya (ed.), “Foreword”; Doyukan Inc., pp.i-viii, 266pp.
2019; ISBN 978-4-496-05444-0 (in Japanese)

Revolutions of Logistics & SCM – Evolution of Physical Distribution that Opens up the Future –

Revolutions of Logistics & SCM – Evolution of Physical Distribution that Opens up the Future –: Nagasawa, Shin’ya (ed.), “Foreword”; Koyo Shobo Corporation, pp.iii-viii, 203pp.
2019; ISBN 978-4-7710-3256-9 (in Japanese)

Basics of Strategic Development of Kansei Product – Customer Experience, Design, Fulfilment Technology, Brand and Management –

Basics of Strategic Development of Kansei Product – Customer Experience, Design, Fulfilment Technology, Brand and Management –: Nagasawa, Shin’ya (ed.), “Foreword,” “Chapter 1: Kansei Engineering / Kansei Evaluation / Customer Experience,” “Chapter 2: Study on Product Design and Affective Value for Product Development,” “Chapter 10: Construction of the Theoretical Framework for the Long-standing Strategy,” “Chapter 11: Management of Sustainable Brand Value”; Kaibundo Publishing, pp.i-ii, 3-20, 21-36, 139-154, 155-171, 185pp.
2019; ISBN 978-4-303-72397-2 (in Japanese)

La Boite's 10th Anniversary Commemorative Publication

La Boite's 10th Anniversary Commemorative Publication: Nagasawa, Shin’ya, “On the Future of Fetish Value and Affective/ Kansei Value,” In: La Boite (ed.), Shin'ya Nagasawa (Author); La Boite (not for sale), pp.2-11, 188pp.
2019; (in Japanese & English)

High-End Disruptive Innovation Theory and its Empirical Validation – Brand Strategies of Richard Mille, Tokyobike, White Mountaineering, and Balmuda –

High-End Disruptive Innovation Theory and its Empirical Validation – Brand Strategies of Richard Mille, Tokyobike, White Mountaineering, and Balmuda –: Nagasawa, Shin’ya, and Yuji Bando; Koyo Shobo, 157pp.
2019; ISBN 978-4-7710-3108-1 (in Japanese)

Practices of Kansei/Affective & Fashion Industry – Institute for the Fashion Industries, Beams, Yamadamatsu Incense-wood, and Kyoritsu Cosmetic Surgery –

Practices of Kansei/Affective & Fashion Industry – Institute for the Fashion Industries, Beams, Yamadamatsu Incense-wood, and Kyoritsu Cosmetic Surgery –: Nagasawa, Shin’ya (ed.), “Outline of this Volume”; Kaibundo Publishing, pp.i-vii, 189pp.; ISBN 978-4-303-72386-6 (in Japanese)

Kansei/Affective Marketing of Local Manufacturing Brands – Katunuma Winery in Yamanashi, Asahi-Shuzo Sake Brewing in Niigata, Oriental Carpet Mille in Yamagatam, and Sato Seni in Yamagata –

Kansei/Affective Marketing of Local Manufacturing Brands – Katunuma Winery in Yamanashi, Asahi-Shuzo Sake Brewing in Niigata, Oriental Carpet Mille in Yamagatam, and Sato Seni in Yamagata –: Nagasawa, Shin’ya (ed.), “Foreword”; Doyukan, pp.iv-x, 326pp.; ISBN 978-4-496-05399-3 (in Japanese)

Practices of Logistics & SCM – Evolution and Globalization of Physical Distribution –

Practices of Logistics & SCM – Evolution and Globalization of Physical Distribution –: Nagasawa, Shin’ya (ed.), “Foreword,” “Chapter 1: Introduction to Logistics”; Koyo Shobo, pp.iii-viii, 1-43, 231pp.
2018; ISBN 978-4-7710-3075-6 (in Japanese)

Practices of Luxury Branding – Strategies of 3.1 Phillip Lim, Panerai, Omega, and Richard Mille –

Practices of Luxury Branding – Strategies of 3.1 Phillip Lim, Panerai, Omega, and Richard Mille –: Nagasawa, Shin’ya (ed.), “Foreword,” “Chapter 2: Luxury Market of Mechanical Watches that Japan Developed”; Kaibundo Publishing, pp.i-vii, 47-106, 195pp.
2018; ISBN 978-1-4-5225672-6 (in Japanese)

Kansei/Affective Marketing of Companies in Ginza – Nippon Kodo, Ichibankan Tailor, Ginza Honeybee Project, and Albion –

Kansei/Affective Marketing of Companies in Ginza – Nippon Kodo, Ichibankan Tailor, Ginza Honeybee Project, and Albion –: Shin’ya Nagasawa, and Takao Someya (eds.), “Foreword,”; Doyukan, pp.iv-x, 261pp.
2018; ISBN 978-4-496-05302-3 (in Japanese)

Japanese ''Kodawari (elaboration)'' Seduces the World – Building the Cult Brands Adored by Enthusiastic Fans –

Japanese "Kodawari (elaboration)" Seduces the World – Building the Cult Brands Adored by Enthusiastic Fans –: Nagasawa, Shin'ya (ed.); Kaibundo Publishing, 165pp.
2017; ISBN 978-4-303-72388-1(in Japanese)

Kapferer on Luxury – How Luxury Brands Can Grow Yet Remain Rare –

Kapferer on Luxury – How Luxury Brands Can Grow Yet Remain Rare –: Nagasawa, Shin'ya, "Foreword," In: Jean-Noël Kapferer (Nagasawa, Shin'ya, (sups. trans.)); Doyukan, pp.308-311, 311pp.
2017; ISBN 978-4-496-05245-3 (translated in Japanese)

Recent Trend in Decoration Technology for Plastics《Popular Edition》

Recent Trend in Decoration Technology for Plastics《Popular Edition》(Book Chapter): Nagasawa, Shin’ya, “Chapter 2: Kansei Engineering and Luxury Decoration,” In: Shohei Masui (sup.), Shin’ya Nagasawa, et al.; CMC Books, pp.16-27, 259pp.
2016; ISBN 978-4-7813-1121-0 (in Japanese)

Identity of HONDA and “WAI-GAYA”

Identity of HONDA and “WAI-GAYA”: Nagasawa, Shin’ya (ed.), Ryutaro Kino; Doyukan
2016; ISBN 978-4-496-05205-7 (in Japanese)

Secrets of Louis Vuitton – Why Louis Vuitton is tough in Hard Times? –

Secrets of Louis Vuitton – Why Louis Vuitton is tough in Hard Times? –: Nagasawa, Shin’ya (Wan Yan-Ming, Sun Pan-He, Jiang Zhiqing, et al. trans.); Dong Hua University Press (Shanghai), 200pp.
2016; ISBN 978-7-5669-1069-1 (translated in Chinese)

The SAGE Encyclopedia of Quality and the Service Economy (Book Chapter)

The SAGE Encyclopedia of Quality and the Service Economy (Book Chapter): Nagasawa, Shin'ya, "Brand Management," In: Su Mi Dahlgaard-Park (ed.), Mitsuo Nagamachi, Shin'ya Nagasawa, et al.; SAGE Publications, pp.39-43, 1008pp.
2015; ISBN 978-1-4-5225672-6

Building Strongest Brands Those Can Be Sold Regardless of Their Highest Prices – Challenges to Luxury Brands from Japan

Building Strongest Brands Those Can Be Sold Regardless of Their Highest Prices – Challenges to Luxury Brands from Japan –: Nagasawa, Shin'ya; Doyukan, 256pp.
2015; ISBN 978-4-496-05135-7 (in Japanese)

Priceless Brand Strategy of Local Industries – Building Kansei Value in Asahi Shuzo, Snow Peak, Zenith, and Hublot –

Priceless Brand Strategy of Local Industries – Building Kansei Value in Asahi Shuzo, Snow Peak, Zenith, and Hublot –: Nagasawa, Shin'ya, and Osamu Nishimura; Koyo Shobo, 218pp.
2015; ISBN 978-4-7710-2643-8 (in Japanese)

Branding Rental Condominium through Community Designing – Building Customer Experience at Glamour Share-Houses –

Branding Rental Condominium through Community Designing – Building Customer Experience at Glamour Share-Houses –: Nagasawa, Shin'ya, and Rieko Komiya; Koyo Shobo, 184pp.
2015; ISBN 978-4-7710-2630-8 (in Japanese)

Creation of Japan Brand: Transcript of Lectures at Waseda Business School, Epoch, Snow Peak, and Shochiku

Kansei Marketing of Amusement Business – Transcript of Lectures at Waseda Business School, Epoch, Snow Peak, and Shochiku –: Nagasawa, Shin'ya, "Foreword," "Appendix: Kanjincho," In: Shin'ya Nagasawa (ed.); Doyukan, pp.iv-xiii, 191-198, 198pp.
2015; ISBN 978-4-496-05118-0 (in Japanese)