Publications

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173 books and book chapters have been published.
(116 in Japanese, 45 in English, 6 translated in Chinese, 5 translated in Hangul, and 1 translated in Thailand language)

Affective and Pleasurable Design – Proceedings of the 17th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Istanbul, Türkiye – (Book Chapter)
Okahara, Keisuke, and Shin'ya Nagasawa,: "Beyond Function: An Analysis of Affective Design Factors in Japanese Mechanical Watches with High Auction Prices," In: Shuichi Fukuda (ed.), Keisuke Okahara, Shin'ya Nagasawa, et al.
AHFE (Applied Human Factors and Ergonomics) Conference, being printed
2027
ISBN 978-4-496-0XXXX-X (in English)

Kansei Marketing of Japanese Brands – Top executives of "Wako", "Onitsuka Tiger", "Kaga Embroidery IMAI", and "Epoch Co." Talk – (Editor)
Nagasawa, Shin'ya: "Foreword," In: Nagasawa, Shin'ya (ed.)
Doyukan Inc., pp.i-v, 292pp.
2026
ISBN 978-4-496-63628-6 (in Japanese)

Proceedings of 25th International Marketing Trends Conference (IMTC2026) (Book Chapter)
Nagasawa, Shin'ya, and Takafumi Ito: "Hyper-Luxury Strategy - Proposal and Concept –", In: International Marketing Trends Conference (ed.)
ESCP-EAP Europe Paris, Academic Research Session "Luxury Brand Management" pp.1-10
2026
ISBN 978-2-490372-20-1 (in English)

Branding of Japanese Luxury – Top executives of "Dassai", "Shichiken", "MIZEN", and "Japan Mastery Collection" Talk – (Editor)
Nagasawa, Shin'ya (ed.), "Foreword," In: Nagasawa, Shin'ya (ed.)
Doyukan Inc., pp.i-vi, 296pp.
2025
ISBN 978-4-496-05753-3 (in Japanese)

Affective and Pleasurable Design – Proceedings of the 16th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Orlando, Florida, USA –, Vol.164 (Book Chapter)
Nagasawa, Shin'ya: "Brand Concepts and Trends" In: Shuichi Fukuda (ed.), Shin'ya Nagasawa, et al.
AHFE (Applied Human Factors and Ergonomics) Conference, pp.163–171
2025
ISBN 978-1-964867-40-3 (in English)

Branding of Luxury Watches and Jewelry – Top executives of "Grand Seiko", "A. Lange & Söhne", "GIA TOKYO", and "Nadia" Talk – (Editor)
Nagasawa, Shin'ya (ed.), "Foreword," In: Nagasawa, Shin'ya (ed.)
Doyukan Inc., pp.i-v, 296pp.
2025
ISBN 978-4-496-05753-3 (in Japanese)

Proceedings of 24th International Marketing Trends Conference (IMTC2025) (Book Chapters)
Okahara, Keisuke, and Shin'ya Nagasawa: "A Qualitative Analysis of the Factors Contributing to the Win of the GPHG, the Oscars of the Watch Industry"; Fukunaga, Teruhiko, Atsushi Osanai, Shin'ya Nagasawa: "Considerations on Product Assortment in E-Commerce and Physical Stores for Luxury Brands – A Systematic Review –", In: International Marketing Trends Conference (ed.)
ESCP-EAP Europe Paris, Academic Research Session "Luxury Industries Marketing Strategies" pp.1-5 (Okahara and Nagasawa), pp.1-11 (Fukunaga and Nagasawa)
2025
ISBN 978-2-490372-20-1 (in English)

Transdisciplinary Federation of Science and Technology's <Challenge of Knowledge> Series: Creating Innovation (Editor and Book Chapter)
Nagasawa, Shin'ya: "Foreword – On this Volume –," "Chapter 4: Innovation in Product development and Management – Creating Customer Experience and Product Innovation in the Elaborate Fabrications at Kyoto "Shinzaburo Hanpu –," In: Shin'ya Nagasawa (ed.)
Koyo Shobo Corporation, pp.v-vi, pp.85-104, 200pp.
2024
ISBN 978-4-7710-3880-6 (in Japanese)

Affective and Pleasurable Design – Proceedings of the 15th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Nice, France –, Vol.123 (Book Chapter)
Nagasawa, Shin'ya: "Embodied Cognition in Customer Experience (CX)," In: Shuichi Fukuda (ed.), Shin'ya Nagasawa, et al.
AHFE (Applied Human Factors and Ergonomics) Conference, pp.199–206
2024
ISBN 978-1-958651-99-5(in English)

Theoretical-methodological Studies in Exact, Technological and Ground Sciences 4 (Book Chapter)
Nagasawa, Shin'ya: "Chapter 3: High-end Disruptive Innovation as Exemplified by BALMUDA Case," In: Denis Medina Guedes, Leonardo França da Silva, Victor Crespo de Oliveila (Organizers)
Atena Editora, pp.33-49, 118pp.
2024
ISBN 978-65-258-2272-3, DOI 10.22533/at.ed.723243001 (book)(in English)

New Challenges of Product Development and Management (Editor-in-Chief, and Book Chapter)
Nagasawa, Shin'ya: "Foreword - On the Association of Product Development and Management -," "Chapter 4: Flagship Store Strategy" for Brand-building - Overseas Cases of UNIQLO and MUJI -," "Chapter 5: Consumers' Apparel Brand Attitudes Based on Store Location Image and Self-Congruity: A Discussion of Store Development Strategy According to Brand Luxury," "Chapter 7: Conditions of Luxury Branding in Japanese and French Brand Company - Case Study and Comparative Analysis for the Condition of Constructing Brand -," In: Shin'ya Nagasawa, Yasunaga Wakabayashi, Kenji Tomita, and Tetsuya Okamoto (eds.)
Koyo Shobo Corporation, pp.i-ix, pp.57-74, pp.75-90, pp.109-126, 272pp.
2023
ISBN 978-4-7710-3774-8 (in Japanese)

Affective and Pleasurable Design - Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, San Francisco, USA -, Vol.71 (Book Chapter)
Nagasawa, Shin'ya, and Yusuke Irisawa: "Brand Design Based on Kansei Product Development: Integration Among Customer Experience (CX), Kansei Value, and Emotional Design," In: Shuichi Fukuda (ed.), Shin'ya Nagasawa,Yusuke Irisawa, et al.
AHFE (Applied Human Factors and Ergonomics) Conference, pp.129–139
2023
ISBN 978-1-958651-47-6 (in English)

Anatomy of Kyoto Power - The Secret of Strength Explored from 5 Perspectives - (Book Chapter)
Nagasawa, Shin'ya: "Let traditional industries live up to their potential - Too Good to Waste: Potential to Become a Global Brand," In: Yomiuri Shimbun, Osaka Headquarters, Economic Department (ed.), Shin'ya Nagasawa, et al.
Tankosha Publishing, pp.159-161, 215pp.
2023
ISBN 978-4-473-04558-4 (in Japanese)

Product Development and Brand Strategy to Enhance Kansei/Fetish Value: Theories and Case Studies of Kansei Product Development (Editor, and Book Chapter)
Nagasawa, Shin'ya: "Foreword," "Chapter 1: Reexamination of "Experience" and "Experiential Marketing" (I) - Focusing on Customer Experience (CX) and Strategic Experiential Modules (SEM) -," "Chapter 2: ibid. (II) - Focusing on ACT (Behavioral Experience) and RELATE (Relational Experience) -," "Chapter 5: Current Status and Challenges of Japanese Fashion and Apparel Brands," "Chapter 6: Physical vs. Digital Retailers - Effects of Shopping Experience and Brand Luxury on Subjective Well-being -," "Chapter 7: Luxury Strategy of Montblanc - Utilising History, Locality, Heroes, Technologies as Brand Components -," In: Shin'ya Nagasawa (ed.), Shin'ya Nagasawa, Shinich Otsu, et al.
Koyo Shobo Corporation, pp.i-iv, 3-18, 19-36, 75-88, 89-100, 101-116, 179pp.
2023
ISBN 978-4-7710-3734-2 (in Japanese)

The Rise of Positive Luxury: Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth (Book Chapter)
Nagasawa, Shin'ya: "Chapter 8: Montblanc's Responsible Entrepreneurship via the Art of 'Writing': Contributions to Social Well-being and Innovation," In: Wided Batat, (ed.), Shin'ya Nagasawa, et al.
Routledge/ Taylor & Francis Group, pp.137-153, 260pp.
2022
ISBN 978-0-367-75727-4 (Print), 978-1-003-16373-2 (eBook) (in English)

New Innovations in Economics, Business and Management Vol.9 (Book Chapter)
Kumagai, Ken, and Shin'ya Nagasawa: "Chapter 9: Brand Attitude, Purchase Intension, and Sustainable Clothing - Moderating Role of Brand Luxury and Consumer Experience, "In: Vasilii Erokhin (ed.), Ken Kumagai, Shin'ya Nagasawa, et al.
Book Publisher International, pp.91-105, 164pp
2022
ISBN 978-93-5547-719-4 (Print), 978-93-5547-720-0 (eBook) (in English)

New Perspective of Product Development and Management (Editor-in-Chief, and Book Chapter)
Nagasawa, Shin'ya: "Foreword – On the Association of Product Development and Management –," "Chapter 7: Customer Experience and Luxury Strategy in Cosmetic Product Design," In: The Association of Product Development and Management (ed.), Shin'ya Nagasawa, Koji Takahashi, Yasunaga Wakabayashi, and Machiko Nakanishi (Eds.)
Chuo Keizaisha, pp.147-162, 242pp.
2022
ISBN 978-4-502-39310-5 (in Japanese)

Ultimate Branding – To Coincide Aesthetics and Management – (Co-author)
Nagasawa, Shin'ya:"Part I: Brand Theory," In: Shin'ya Nagasawa, Ishizuka, Chikako, and Mariko Tokuno
Chuokoron-Shinsha, Inc., pp.11-98, 224pp
2022
ISBN 978-4-12-005519-5 (in Japanese)

Kansei Products in Daily Life – Product Development and Strategy to Enhance Kansei/Fetish Value in Near Future – (Editor, and Book Chapters)
Nagasawa, Shin'ya (ed.), "Foreword," "Chapter 1: On the Future of Fetish Value and Affective/ Kansei Value," "Chapter 3: Luxury Brands' Perceived Positionning and their Key Success Factor in the Japanese Market," "Chapter 5: Luxury Branding for Japanese Long-standing Brand," "Chapter 9: Proposal and Verification of High Added-value of Shopping Centre"
Koyo Shobo Corporation, pp.i-iv, 3-14, 28-41, 59-70, 113-126, 167pp.
2021
ISBN 978-4-7710-3540-9 (in Japanese)

New Innovations in Economics, Business and Management Vol.1 (Book Chapter)
Nagasawa, Shin'ya "Chapter 12: The Representation of Luxury in Cosmetic Product Design: An Analysis Using the Customer Experience Framework," In: Chun-Chien Kuo (ed.), Musalia Kilasi Eric, Oluoch Oluoch, J. Praveen Paul, Shin'ya Nagasawa, et al.
Book Publisher International, pp.92-102, 165pp
2021
ISBN 978-93-5547-168-0 (Print), 978-93-5547-169-7 (eBook) (in English)

Selling "Dreams" with a Luxury Strategy – Richard Mille, ARLNATA, GIA Tokyo, Katsunuma Winery, Gyokusendo Tops Talk – (Editor, and Author)
Nagasawa, Shin'ya: "Foreword," "Keynote Speech (First Half)," "Keynote Speech (Latter Half)," Keita Kawasaki, Tsutomu Takada, Shunsuke Teranishi, Motoyuki Tamagawa, Yuji Aruga, and Shin'ya Nagasawa: "Panel Discussion," In: Nagasawa, Shin'ya (ed.)
Doyukan Inc., pp.i-xiii, pp.7-53, pp.55-118, pp.119-208, 232pp.
2021
ISBN 978-4-496-05554-6 (in Japanese)

Modern Perspectives in Economics, Business and Management, Vol.6 (Book Chapter)
Nagasawa, Shin'ya: "Chapter 1: Customer Experience Affecting Human Kansei," In: Turgut Türsoy (ed.), Shin'ya Nagasawa, Mohamad Syafiqi Hashim, Sallahuddin Hassan, Akande Oyebola Bejide, et al.
Book Publisher International, pp.1-13, 174pp
2021
ISBN 978-93-91882-92-1 (Print), 978-93-91882-86-0 (eBook) (in English)

Modern Perspectives in Economics, Business and Management, Vol.5 (Book Chapter)
Nagasawa, Shin'ya: "Chapter 17: Study on Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module," In: Chun-Chien Kuo (ed.), Samih Antoine Azar, Tetiana Momot, Olena Filonych, Jan-Erik Lane, Ogbonnaya Okorie, Patricia Bonini, Shin'ya Nagasawa, et al.
Book Publisher International, pp.158-164, 164pp.
2021
ISBN 978-93-91595-07-4 (Print), 978-93-91595-06-7 (eBook) (in English)
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