Luxury Branding and Strategy
Brand Innovation Management
Design Innovation Management
Design and Marketing of New Product
Design Tools for New Product Development (Especially, Seven Tools for New Product Planning)
Experiential Marketing and Management
Kansei/ Affective Engineering
Sensory Evaluation
Total Quality Management
Environment-Conscious Business (Especially, Environment-Conscious Products and Waste Management and Resource Circulation Business)

Nagasawa's Project Research Seminar at Waseda Business School, Waseda University takes, as research objectives, "Design and Innovation Management" of companies such as European luxury brands and Japanese long-standing companies (Shinise).
It applies the theories of the luxury strategy, experiential marketing, design management, innovation management, etc. and has carried out useful research for the real business world.
The research results have been highly valued both nationally and internationally and have led to the opening of the course 'Luxury Branding Chair Module' donated by LVMH Moët Hennessy. Louis Vuitton since 2012, which highly focuses on luxury branding. This is the first course in Japan and only the second in the world.
Compared to Europe and America, luxury business research in Japan, and research on business for the wealthy classes, have not been active and sufficient in quantity and quality. And business persons in the fields have rarely had the chance to study related facts and theories systematically.
All the seminarists are business persons and experienced persons of business matters and they manage to work at business practices and research at the seminar.
Usually the seminar is conducted through discussions. The seminarist in charge proposes the discussion theme together with his/her research question and all the seminarists discuss on the theme. Though the number of seminarists is somewhat below average, OB/OG or guest sometimes attends the seminar and the seminar is doing a flourishing research and always crowded with participants. The biggest characteristic of the seminar is to enjoy pleasant and sharp discussions.
There are two educational philosophies in Nagasawa Seminar; one is “to have an originality,” and the other is “to obtain dazzling results.” They are essential and important requirements and the seminalists are required to satisfy these necessary requirements. In spite of severe requirements the seminalists can keep their motivations in high level, which lead a lot of results.

“Branding of Manufacturing Process by Luxury Brands and its Application to Local and Long-stanging_Companies in Japan”
FY2018 – FY2022, Grant-in-Aid for Scientific Research (B) (Dicipline: Commerce) (Principal Investigator), Japan Society for the Promotion of Science (JSPS)

Table: Received Records of Grant-in-Aid for Scientific Research

Project Period	Research Category and Title (Roll)	Dicipline
FY1989	Grant-in-Aid for Young Scientists: “Application of Fuzzy Sets Theory to Quality Control” (Principal Investigator)	Commerce and Management
FY1990	Grant-in-Aid for Young Scientists: “Application of Fuzzy Sets Theory to Quality Control” (Principal Investigator)	Commerce and Management
FY1992	Grant-in-Aid for Young Scientists: “Fundamental Research on Marketing Information System for Kansei Product Development” (Principal Investigator)	Commerce and Management
FY1993	Grant-in-Aid for Scientific Research on Priority Area: “Fundamental Research on Marketing Information System for Kansei Design” (Principal Investigator)	Informatics/ Psychological Presearch of Kansei Information Processing
FY1994	Grant-in-Aid for Scientific Research on Priority Area: “Fundamental Research on Marketing Information System for Kansei Design” (Principal Investigator)	Informatics/ Psychological Presearch of Kansei Information Processing
FY1996	Grant-in-Aid for Scientific Research (B): “Planning Survey for Establishing a Framework of Interdisciplinary Collaborative Research on Kansei” (Investigator)	Material Engineering
FY1996 – 1997	Grant-in-Aid for Scientific Research (C): “Applied Research on Marketing Information System for Kansei Design” (Principal Investigator)	Information Science
FY1997	Grant-in-Aid for Scientific Research on Priority Area (A): “Basic Research on Industrial Cluster Model Considering Integrated Environmental Quality Management” (Investigator)	Construction of Material Circulation Process Aiming at Zero Emission
FY1997 – 1999	Grant-in-Aid for Scientific Research (C): “Research on the Design of Fashion Illustration and Aesthetic Sense” (Investigator)	Kansei Engineering
FY1998	Grant-in-Aid for Scientific Research on Priority Area (A): “Mathematical Model Describing Material Circulation and Prediction and Evaluation of Regional Zero Emissions” (Investigator)	Construction of Material Circulation Process Aiming at Zero Emission
FY1998 – 1999	Grant-in-Aid for Scientific Research (C): “Applied Research on Marketing Information System for Kansei Design” (Principal Investigator)	Kansei Engineering
FY1999 – 2000	Grant-in-Aid for Scientific Research (C): “Research on the Domain and Specificity of Kansei Engineering” (Investigator)	Kansei Engineering
FY2003 – 2005	Grant-in-Aid for Scientific Research (C): “Development of Kansei Measurement System Based on the Interrelationship of Psychological Quantity, Physiological Quantity and Physical Quantity and Its Application to Product Planning” (Principal Investigator)	Kansei Informatics and Soft-computing
FY2009 – 2013	Grant-in-Aid for Scientific Research (B): “Affective Value Creation and Methodologies of Technology Management for the Premium Branding of Local or Traditional Industries in Europe and Japan” (Principal Investigator)	Management
FY2013 – 2015	Grant-in-Aid for Exploratory Research: “Affective Value Creation and Methodologies of Technology Management for the Premium Branding of Local or Traditional Industries in Europe and Japan” (Principal Investigator)	Management
FY2018 – 2022	Grant-in-Aid for Scientific Research (B): “Branding of Manufacturing Process by Luxury Brands and its Application to Local and Long-stanging Companies in Japan” (Principal Investigator)	Commerce
FY2024 – 2026	Grant-in-Aid for Scientific Research (C): “Systematizing Hyper-luxury Strategy through Customer Experience (CX) Analysis and Applying it to Japanese Companies” (Principal Investigator)	Management

Table: Examination Records of Grant-in-Aid for Scientific Research

Year	Title (Roll)	Dicipline
Sep./1997 – Jan./2000	Expert Member, SpecialCommittee of Science Council, Ministry of Education (Examinor of Grant-in-Aidfor Scientific Research (C))	Kansei Engineering
Dec./2010 – Nov./2012	Expert Member, “Committeeof Grant-in-Aid for Scientific Research,” Japan Society for the Promotion ofScience (Examinor of Grant-in-Aid forExploratory Research)	Management
Dec./2016 – Nov./2019	Expert Member, “Committeeof Grant-in-Aid for Scientific Research,” Japan Society for the Promotion ofScience (Examinor of Grant-in-Aid forScientific Research (B))	Commerce

Table: Research Achievements (except for commentaries other than academic papers and seminars other than conference presentations)

FY	Affiliation	Book/ Translation(Foreign Language)	Academic Paper(Foreign Language)	Conference Presentation(Foreign Language)
1978	Master Course, Waseda Univ.			2 (0)
1979			1   (0)	1 (0)
1980	Nippon Light Metal Co.		2   (0)	1 (0)
1981	Nippon Light Metal Co.／Research Associate, Meiji Univ.		1   (0)	0 (0)
1982	Research Associate, Meiji Univ.		0   (0)	1 (0)
1983		1 (0)	1   (0)	2 (0)
1984			9   (0)	9 (0)
1985			7   (1)	6 (0)
1986			11   (1)	9 (1)
1987		1 (0)	4   (1)	14 (0)
1988	Assistant Prof., Sanno College		3   (0)	10 (2)
1989			5   (0)	4 (0)
1990	Assitant Prof., Asia Univ.	1 (0)	8   (3)	8 (0)
1991	Associate Prof., Asia Univ.	1 (0)	5   (0)	11 (0)
1992		2 (0)	8   (0)	17 (0)
1993		1 (0)	8   (1)	19 (0)
1994		2 (1)	13   (2)	17 (2)
1995	Prof., Ritsumeikan Univ.	3 (0)	11   (0)	11 (0)
1996			11   (5)	7 (0)
1997		1 (0)	8   (3)	12(0)
1998		3 (0)	7   (1)	14 (0)
1999		1 (1)	10   (3)	18 (2)
2000		5 (0)	4   (2)	9 (0)
2001		1 (1)	17   (3)	11 (0)
2002		5 (1)	17   (3)	14 (0)
2003	Prof., Graduate School of Asia-Pacific Studies, Waseda Univ.	7 (0)	18 (14)	27 (7)
2004		3 (1)	13   (3)	18 (1)
2005		8 (1)	12   (6)	31 (3)
2006		4 (1)	11   (4)	14 (0)
2007	Prof., Graduate School of Commerce, Waseda Univ.	6 (1)	13   (8)	26 (3)
2008		4 (1)	19   (9)	34 (6)
2009		12 (2)	15 (12)	20 (6)
2010		6 (1)	19 (14)	13 (2)
2011		2 (1)	18 (14)	22 (1)
2012		1 (0)	20 (13)	27 (3)
2013		3 (0)	15   (9)	24 (0)
2014		6 (0)	23 (18)	23 (0)
2015		5 (1)	23 (20)	14 (2)
2016	Prof., Graduate School of Business & Finance, Waseda Univ.	4 (1)	12   (9)	15 (4)
2017		2 (0)	10   (8)	9 (2)
2018		6 (1)	16   (6)	13 (2)
2019		5 (1)	13   (9)	13 (6)
2020		4 (0)	14   (6)	9 (1)
2021		9 (4)	6   (4)	9 (1)
2022		2 (2)	12   (6)	10 (0)
2023		5 (2)	6   (3)	14 (4)
2024		3 (1)	8   (8)	6 (1)
2025		0 (0)	3   (2)	1 (1)
	Cumulative Total	135 (26)	490 (236)	619 (64)

Note) Including printing. If there are proceedings (booklet) with ISBN or ISSN at the international conferences, those are considered as papers.

Table: Editorship (except for guest editor of special issue)

Journal	Publisher	Title	Remarks
International Journal of Management Reviews, ISSN 1460-8545 (Print), 1468-2370 (Online) [Scopus]	John Wiley & Sons	Consulting Editor	Only one of Japanese member
Luxury Research Journal, ISSN 2041-3831 (Print), 2041-384X (Online)	The Inderscience Publishers	Regional Editor Japan	Only one of Japanese member
Journal of Global Fashion Marketing, ISSN 2093-2685 (Print), 2325-4483 (Online) [Scopus, ESCI]	Routledge/ Taylor & Francis Group	Editorial Board Member	One of three Japanese members
Journal of Marketing Trends, ISSN 1961 -7798 (Print) ISSN 2114-8910 (Online)	The Marketing Trends Assoc.	Reviewing Committee Member	Only one of Japanese member
Luxury: History, Culture, Consumption, ISSN 2051-1817 (Print), 2051-1825 (Online) [ESCI]	Routledge/ Taylor & Francis Group	Editorial Advisory Board Member	Only one of Japanese member
International Journal of Quality and Service Sciences, ISSN 1756-669x (Print), 1756-669X (Online) [Scopus, ESCI]	Emerald Publishing	Editorial Advisory Board Member	Only one of Japanese member

Table: Chair Professorship and Donated Courses from Private Enterprise (Each Contract)

FY	Chair Professorship and Endowed Course (Roll)	Awarded
2012	LVMH Moët Hennessy. Louis Vuitton Chair (Course Director)	JPY8,000,000
2012	ALBION Chair (Course Director)	JPY1,000,000
2013	LVMH Moët Hennessy. Louis Vuitton Chair (Course Director)	JPY8,000,000
2013 – 2014	ALBION Chair (Course Director)	JPY2,000,000
2014	LVMH Moët Hennessy. Louis Vuitton Chair (Course Director)	JPY10,000,000
2015	ALBION Chair (Course Director)	JPY1,000,000
2016	ALBION Chair (Course Director)	JPY1,000,000
2017	ALBION Chair (Course Director)	JPY1,000,000
2017	Kyoritsu Cosmetic Surgery Chair (Course Director)	JPY1,000,000
2017	PROLOGIS Chair (Course Director)	JPY5,000,000
2018	ALBION Chair (Course Director)	JPY1,000,000
2018	Kyoritsu Cosmetic Surgery Chair (Course Director)	JPY1,000,000
2018	PROLOGIS Chair (Course Director)	JPY5,000,000
2019	Kyoritsu Cosmetic Surgery Chair (Course Director)	JPY1,000,000
2019	PROLOGIS Chair (Course Director)	JPY1,000,000
2021	PROLOGIS Chair (Course Director)	JPY5,000,000
2022	PROLOGIS Chair (Course Director)	JPY1,000,000
2023	PROLOGIS Chair (Course Director)	JPY5,000,000
2023	EPOCH Co. Ltd. Chair (Course Director)	JPY1,000,000
2024	PROLOGIS Chair (Course Director)	JPY5,000,000
2024	EPOCH Co. Ltd. Chair (Course Director)	JPY1,000,000
2025	EPOCH Co. Ltd. Chair (Course Director)	JPY1,000,000

The Grant-in-Aids for Scientific Research received have led to the following research results (from FY2018 onwards. Deliverables before FY2017 are omitted).

Books and Book Chapters

135 books have been published. The followings are the extracts of the publications from FY2018 onwards. Those before FY2017 are omitted).

1. Nagasawa, Shin’ya, “Foreword,” “Chapter 2: Luxury Market of Mechanical Watches that Japan Developed,” In: Shin’ya Nagasawa (ed.), Practices of Luxury Branding – Strategies of 3.1 Phillip Lim, Panerai, Omega, and Richard Mille –, Kaibundo Publishing, pp.i-vii, 47-106, 195pp., 2018, ISBN 978-4-303-72387-3 (in Japanese)
2. Nagasawa, Shin’ya, “Foreword,” “Chapter 1: Introduction to Logistics,” In: Shin’ya Nagasawa (ed.), Practices of Logistics & SCM – Evolution and Globalization of Physical Distribution –, Koyoshobo, pp.iii-viii, 1-43, 231pp., 2018, ISBN 978-4-7710-3075-6 (in Japanese)
3. Nagasawa, Shin’ya, “Foreword,” In: Shin’ya Nagasawa (ed.), Kansei/Affective Marketing of Local Manufacturing Brands – Katunuma Winery in Yamanashi, Asahi-Shuzo Sake Brewing in Niigata, Oriental Carpet Mille in Yamagatam, and Sato Seni in Yamagata –, Doyukan, pp.iv-x, 326pp., 2019, ISBN 978-4-496-05399-3 (in Japanese)
4. Nagasawa, Shin’ya, “Outline of this Volume,” In: Shin’ya Nagasawa (ed.), Practices of Kansei/Affective & Fashion Industry – Institute for the Fashion Industries, Beams, Yamadamatsu Incense-wood, and Kyoritsu Cosmetic Surgery –, Kaibundo, pp.i-vii, 189pp., 2019, ISBN 978-4-303-72386-6 (in Japanese)
5. Nagasawa, Shin’ya, and Yuji Bando, High-End Disruptive Innovation Theory and its Empirical Validation – Brand Strategies of Richard Mille, Tokyobike, White Mountaineering, and Balmuda –, 157pp., 2019, ISBN 978-4-7710-3108-1 (in Japanese)
6. Nagasawa, Shin’ya, “On the Future of Fetish Value and Affective/ Kansei Value,” In: La Boite (ed.), Shin'ya Nagasawa (Author), La Boite's 10th Anniversary Commemorative Publication, La Boite (not for sale), pp.2-11, 188pp., 2019 (in Japanese & English)
7. Nagasawa, Shin’ya, “Foreword,” “Chapter 1: Kansei Engineering / Kansei Evaluation / Customer Experience,” “Chapter 2: Study on Product Design and Affective Value for Product Development,” “Chapter 10: Construction of the Theoretical Framework for the Long-standing Strategy,” “Chapter 11: Management of Sustainable Brand Value,” In: Shin’ya Nagasawa (ed.), with Yusuke Irisawa, Norihiro Yamamoto, Kana Sugimoto, et al., Basics of Strategic Development of Kansei Product – Customer Experience, Design, Fulfilment Technology, Brand and Management –, Kaibundo Publishing, pp.i-ii, 3-20, 21-36, 139-154, 155-171, 185pp., 2019, ISBN 978-4-303-72397-2 (in Japanese)
8. Nagasawa, Shin’ya, “Foreword,” In: Shin’ya Nagasawa (ed.), Revolutions of Logistics & SCM – Evolution of Physical Distribution that Opens up the Future –, Koyo Shobo Corporation, pp.iii-viii, 203pp., 2019, ISBN 978-4-7710-3256-9 (in Japanese)
9. Nagasawa, Shin’ya, “Foreword,” In: Shin’ya Nagasawa (ed.), Kansei/Affective Marketing of Traditional Craft Brands – Castings at Nosaku in Toyama, Kyo-kanoko-shibori at Yoshioka Jin Shoten in Kyoto, Nishijin-ori at Tomiya Textile in Kyoto, and Makeup Brush at Hakuhodo in Hiroshima –, Doyukan Inc., pp.i-viii, 266pp., 2019, ISBN 978-4-496-05444-0 (in Japanese)
10. Jiang, Zhiqing, and Shin'ya Nagasawa, “Chapter 7: A Conceptual Framework on the Influence of Authenticity and Rarity on Luxury Brand Value,” In: Dimitri Uzunidis (dir.), Vanessa Casadella, and Bérangère L. Szostak (eds.), Market and Organization (Marché et Organisation), Vol.37, Rethinking Luxury Business, pp.123-145, 257pp., L'Harmattan, 2020, ISBN 978-2-343-19418-9
11. Nagasawa, Shin’ya, “Part 1, Chapter 3: Statistical Analysis of Sensory Evaluation for Product Design and Development,” In: Yoko Akiyama (sups.), Shojiro Takahashi, Hideo Jinguh, Shin’ya Nagasawa, et al., Kansei/Affective Value Creation of Cosmetics – Usability Evaluation and Prescription Design –, CMC Publishing Co., Ltd., pp.30-38, 284pp., 2020, ISBN 978-4-7813-1493-8 (in Japanese)
12. Nagasawa, Shin’ya, “Foreword,” In: Shin’ya Nagasawa (sups.), Ken Kumagai (Author), Store Location Strategy for Kuxury vs. Non-Luxury – Relationship between Ideal Self and Real Self and Brand –, Bunshindo Publishing Corporation, p.iii, 222pp., 2020 (in Japanese), ISBN 978-4-8309-5081-0
13. Nagasawa, Shin’ya, “Outline of this Volume,” In: Shin’ya Nagasawa (ed.), Branding of Kansei/Affective Industry – Grand Seiko, Facterier, Superior High-density Fabric "DICROS," and Heritage Craft Brand "Hirume" –, Kaibundo Publishing, pp.iii-vi, 244pp., 2020, ISBN 978-4-303-72385-9 (in Japanese)
14. Nagasawa, Shin'ya, "Foreword," In: Shin'ya Nagasawa (ed.), Branding of Long-standing Monozukuri (Manugfacturing) Companies –Tsuiki Copper Ware Gyokusendo, Koh Shinise Shoyeido, Kyo Karakami Karacho, and Inden-ya Uehara Yushichi –, Doyukan Inc., pp.i-viii, 251pp., 2020, ISBN 978-4-496-05474-7 (in Japanese)
15. Nagasawa, Shin'ya, and Ryota Kawamura, Monozukuri (Manugfacturing) Branding for Local & Traditional Companies – Why Do Gyokusendo, Katsunuma Winery, Hakuhodo, and Nousaku Grow? –, Koyo Shobo Corporation, 160pp., 2020, ISBN 978-4-7710-3392-4 (in Japanese)
16. Nagasawa, Shin'ya (ed.), Kana Sugimoto: Cartier and the Luxury Conglomerate Richemont – Creating the Ultimate Brand Strategy –, Toyo Keizai Inc., 304pp., 2021.4.8, ISBN 978-4-492-50324-9 (in Japanese)
17. Nagasawa, Shin'ya: Chapter 7: Study on Experience Differentiation Strategy (1): Concepts of Consumer Experiences, In: Omololu Michael Fagbadebo (ed.), Shin'ya Nagasawa, et al., Modern Perspectives in Economics, Business and Management, Vol.4 (Book Chapter), pp.75-81, 135pp., Book Publisher International, 2021.7.24, ISBN 978-93-91473-16-7 (Print), 978-93-91473-24-2 (eBook), DOI 10.9734/bpi/ mpebm/v4/11488D
18. Nagasawa, Shin'ya: Chapter 17: Study on Experience Differentiation Strategy (2): Focus on Embodied Cognition and ACT Module, In: Chun-Chien Kuo (ed.), Shin'ya Nagasawa, et al., Modern Perspectives in Economics, Business and Management, Vol.5 (Book Chapter), pp.158-164, 164pp., Book Publisher International, 2021.8.20, ISBN 978-93-91595-07-4 (Print), 978-93-91595-06-7 (eBook), DOI 10.9734/bpi/mpebm/v5/11434D
19. Nagasawa, Shin'ya: Chapter 1: Customer Experience Affecting Human Kansei, In: Turgut Türsoy (ed.), Shin'ya Nagasawa, et al., Modern Perspectives in Economics, Business and Management, Vol.6 (Book Chapter), pp.1-13, 174pp., Book Publisher International, Hooghly, West Bengal, India, 2021.8.21, ISBN 978-93-91882-92-1 (Print), 978-93-91882-86-0 (eBook), DOI 10.9734/bpi/mpebm/v6/11487D
20. Nagasawa, Shin'ya (ed.), Selling "Dreams" with a Luxury Strategy – Richard Mille, ARLNATA, GIA Tokyo, Katsunuma Winery, Gyokusendo Tops Talk –, Doyukan Inc., 232pp., 2021.9.1, ISBN 978-4-496-05554-6 (in Japanese)
21. Nagasawa, Shin'ya: Chapter 12: The Representation of Luxury in Cosmetic Product Design: An Analysis Using the Customer Experience Framework, In: Chun-Chien Kuo (ed.), Musalia Kilasi Eric, Oluoch Oluoch, J. Praveen Paul, M. Silambarasan, Praveen Paul Jeyapaul, Silambarasan Manimaran, Pham Thi Bich Thu, Lan Anh Dang, Thi Minh Hue Le, Thi Hong Le, Kumuthinidevi Shanthrakumar, Wilson Bangun, Abdijabbar Ismail Nor, Muhammad M. Rashid, I. J. Akpanebu, T. S. Olu-gbo, Norazmawati Md. Sani, Shin'ya Nagasawa, Idowu Eferakeya, Ochuko S. Alagba, Kelly Whealan George, Hesham Magd., Ahmed R. Nzomkunda, Muthla Al Busaidi, Ayi Syihabudin, Santosh Todawata, Sonu Jain, Sheela Kharkwal, P. S. Shekhawat, Subhita Kumawat, and Jasvinder Kaur, New Innovations in Economics, Business and Management Vol.1 (Book Chapter), pp.92-102, 165pp., Book Publisher International, Hooghly, West Bengal, India, 2021.10.26, ISBN 978-93-5547-168-0 (Print), 978-93-5547-169-7 (eBook), DOI 10.9734/bpi/niebm/v1/14145D
22. Nagasawa, Shin'ya: "Foreword," "Chapter 1: On the Future of Fetish Value and Affective/KanseiValue," "Chapter 3: Luxury Brands' Perceived Positionning and their Key Success Factor in the Japanese Market Study on Product Design and Affective Value for Product Development," "Chapter 5: Luxury Branding for Japanese Long-standing Brand – Case Study of Kyoto Confectionery KAMESUEHIRO –," "Chapter 9: Proposal and Verification of High Added-value of Shopping Centre," In: Shin'ya Nagasawa (ed.), Shin'ya Nagasawa, Takao Furukawa, Ken Kumagai, Kana Sugimoto, Yusuke Irisawa, Naoe Imura, Izuru Nakagoshi, Noriko Hashida, Satoru Togawa, Toshiyuki Yamashita, Taro Koyama, and Manami Yoshii, Kansei Products in Daily Life – Product Development and Strategy to Enhance Kansei/Fetish Value in Near Future –, Koyo Shobo Corporation, pp.i-iv, 3-14, 28-41, 59-70, 113-126, 167pp., 2021.11.20, ISBN 978-4-7710-3540-9 (in Japanese)
23. Nagasawa, Shin'ya: "Brand Theory," In: Shin'ya Nagasawa, Ishizuka, Chikako, and Mariko Tokuno: Ultimate Branding – To Coinside Aethetics and Management –, "Chuokoron-Shinsha, Inc., pp.15-102, 235pp., 2022.3.25, ISBN 978-4-12-005519-5 (in Japanese)
24. Nagasawa, Shin'ya: Foreword – On the Association of Product Development and Management –, Chapter 7: Customer Experience and Luxury Strategy in Cosmetic Product Design, In: the Association of Product Development and Management (ed.), Shin'ya Nagasawa, Koji Takahashi, Yasunaga Wakabayashi, Machiko Nakanishi (Editors-in-Chief), Yasunaga Wakabayashi, Noriyuki Horie, Shin'ichi Okamoto, Toshihiko Iwamoto, Shigeji Miyazaki, Noriaki Ishikawa, Yuichiro Yasukawa, Takuro Yoda, Machiko Nakanishi, Shin'ya Nagasawa, Taro Koyama, Makiko Kawakita, Toshiya Hamada and Koji Takahashi, Introduction to Product Development and Management, Chuo Keizaisha, pp.133-149, 247pp., 2022.3.30, ISBN 978-4-502-39431-7 (in Japanese)
25. Kumagai, Ken, and Shin'ya Nagasawa: "Chapter 9: Brand Attitude, Purchase Intension, and Sustainable Clothing - Moderating Role of Brand Luxury and Consumer Experience -,"In: Vasilii Erokhin (ed.), Maria Aranzazu Sule Alonso, Tea Rushit, Elijah Asante Boakye, Zhao Hongjiang, Bright Nana Kwame Ahia, Millicent Adu Damoah, Anton S. Filipenko, Semos Nikolaos, Dotas Vasilios, Bampidis Vasilios, Miora Andriamampiandra, Michael Mulenga Chiti, Giuliana Vinci, Lucia Maddaloni, Sabrina Antonia Prencipe, Marco Ruggeri, Giuliana Vinci, Margherita Tiradritti, Luca Masiello, Ken Kumagai, Shin'ya Nagasawa, Nkundabaramye Vincent, Benson Pyagbara Timah, Sualiho Sheriff, Paschal Banga Nade, New Innovations in Economics, Business and Management Vol.9 (Book Chapter), Book Publisher International, Hooghly, West Bengal, India, pp.91-105, 164pp., 2022.5.17, ISBN 978-93-5547-719-4 (Print), 978-93-5547-720-0 (eBook), DOI: 10.9734/bpi/niebm/v9/2116BD
26. Nagasawa, Shin'ya: "Chapter 8: Montblanc's Responsible Entrepreneurship via the Art of 'Writing': Contributions to Social Well-being and Innovation," In: Wided Batat (ed.), Wided Batat, Monica Mendini, Paula C. Peter, Heather Honea, Martina Grasso, Fabrizio Mosca, Valentina Chiaudano, Silvia Ranfagni, De Veirman Marijke, Hudders Liselot, Francine Espinoza Petersen, Dikla Perez, Martin Gannon, Babak Taheri, Bendegul Okumus, Ibrahim Giritlioglu, Shin'ya Nagasawa, Inas Kochman, Pallab Paul, Alex Yao, Nabanita Talukdar, Fabio Duma, Dina Khalifa, Jule Schäfer, The Rise of Positive Luxury: Transformative Research Agenda for Well-Being, Social Impact, and Sustainable Growth - (Routledge Studies in Luxury Management) (Book Chapter), Routledge/ Taylor & Francis Group, pp.137-153, 260pp., 2022.7.21, ISBN 978-0-367-75727-4 (Print), 978-1-003-16373-2 (eBook)
27. Nagasawa, Shin'ya: "Foreword," "Chapter 1: Reexamination of "Experience" and "Experiential Marketing" (I) - Focusing on Customer Experience (CX) and Strategic Experiential Modules (SEM) -," "Chapter 2: Reexamination of "Experience" and "Experiential Marketing" (II) - Focusing on ACT (Behavioral Experience) and RELATE (Relational Experience) -," "Chapter 5: Current Status and Challenges of Japanese Fashion and Apparel Brands," "Chapter 6: Physical vs. Digital Retailers - Effects of Shopping Experience and Brand Luxury on Subjective Well-being -," "Chapter 7: Luxury Strategy of Montblanc - Utilising History, Locality, Heroes, Technologies as Brand Components -," In: Shin'ya Nagasawa (ed.), Shin'ya Nagasawa, Shinich Otsu, Kazuhisa Takemura, Fang Liu, Makito Takayama, Ken Kumagai, Kana Sugimoto, Saori Kitaura, Takeshi Shirasaka, Hisato Shimomura, Takashi Ohtomo, Kenji Ozawa, Yumiko Sakabe, and Yasuhiro Kumaoh, Product Development and Brand Strategy to Enhance Kansei/Fetish Value - Theories and Case Studies of Kansei Product Development -, Koyo Shobo Corporation, pp.i-iv, 3-18, 19-36, 75-88, 89-100, 101-116, 179pp., 2023.4.10, ISBN 978-4-7710-3734-2 (in Japanese)
28. Nagasawa, Shin'ya: "Let traditional industries live up to their potential - Too Good to Waste: Potential to Become a Global Brand," Yomiuri Shimbun, Osaka Headquarters, Economic Department (ed.), "Anatomy of Kyoto Power - The Secret of Strength Explored from 5 Perspectives -(Book Chapter)," Tankosha Publishing, pp.159-161, 215pp., 2023.6.24, ISBN 978-4-473-04558-4 (in Japanese)
29. Nagasawa, Shin'ya, and Yusuke Irisawa: Brand Design Based on Kansei Product Development: Integration Among Customer Experience (CX), Kansei Value, and Emotional Design, In: Shuichi Fukuda (ed.), Shin'ya Nagasawa,Yusuke Irisawa, et al., Affective and Pleasurable Design - Proceedings of the 14th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, San Francisco, USA -, Vol.71 (Open Access Science in Human Factors Engineering and Human Centered Computing, Iss.72, 2023), (Book Chapter), AHFE (Applied Human Factors and Ergonomics) Conference, pp.129–139, 2023.7.16, ISBN 978-1-958651-47-6, DOI 10.54941/ahfe1003237 (Book), 10.54941/ahfe1003252 (Article)
30. Nagasawa, Shin'ya: "Foreword - On the Association of Product Development and Management -", "Chapter 4: Flagship Store Strategy" for Brand-building - Overseas Cases of UNIQLO and MUJI -," "Chapter 5: Consumers' Apparel Brand Attitudes Based on Store Location Image and Self-Congruity: A Discussion of Store Development Strategy According to Brand Luxury," "Chapter 7: Conditions of Luxury Branding in Japanese and French Brand Company - Case Study and Comparative Analysis for the Condition of Constructing Brand -," In: Shin'ya Nagasawa, Yasunaga Wakabayashi, Kenji Tomita, and Tetsuya Okamoto (eds.), Tetsuya Okamoto, Ryoich Kubo, Koki Kobayashi, Shin'ya Nagasawa, Ken Kumagai, Kyung-Tae Lee, Yusuke Irisawa, Takuro Yoda, Takeshi Baba, Hidetaka Ichikawa, Akifumi Morio, Kenji Tomita, Shin Hirosaki, Jeon Hoseong, Yasunaga Wakabayashi, and Hiroaki Masutani, New Challenges of Product Development and Management - Design, Luxury, Brand, Social Issues -, Koyo Shobo Corporation, pp.i-ix, pp.57-74, pp.75-90, pp.109-126, 272pp., 2023.8.20, ISBN 978-4-7710-3774-8 (in Japanese)
31. Nagasawa, Shn'ya: Chapter 3: High-end Disruptive Innovation as Exemplified by BALMUDA Case, In: Denis Medina Guedes, Leonardo França da Silva, Victor Crespo de Oliveila (Organizers), Alberto Loncomilla, Alex Aviles, Alex Manuel Avilés Añazco, Antonio González Hernández, Cleber Bisognin, Cristina Muñoz, Daniel Mendoza, Dario Zhiña, Diego Brenner dos Reis, Francisco Moreno Sánchez, Georgel Moctezuma López, Glaucio Jorge Ferreira Rosa, Jheimy Pacheco, Leonardo França da Silva, Nicolás Valenzuela Basy-Galup, Ramiro Pérez Miranda, Shn'ya Nagasawa, Theoretical-methodological Studies in Exact, Technological and Ground Sciences 4 (Book Chapter), Atena Editora, pp.33-49, 118pp., 2024.1.31, ISBN 978-65-258-2272-3, DOI 10.22533/at.ed.723243001 (book) 10.22533/at.ed.7232430013 (chapter) (in English)
32. Nagasawa, Shin'ya: "Embodied Cognition in Customer Experience (CX)," In: Shuichi Fukuda (ed.), Shin'ya Nagasawa, et al., Affective and Pleasurable Design – Proceedings of the 15th International Conference on Applied Human Factors and Ergonomics and the Affiliated Conferences, Nice, France –, Vol.123 (Open Access Science in Human Factors Engineering and Human Centered Computing, Iss.123, 2024) (Book Chapter), AHFE (Applied Human Factors and Ergonomics) Conference, pp.199-206, 2024.7.1, ISBN 978-1-958651-99-5, DOI 10.54941/ahfe1004668 (Book), 10.54941/ahfe1004691 (Article) (in English)
33. Nagasawa, Shin'ya: "Foreword - On this Volume," "Chapter 4: Innovation in Product development and Management – Creating Customer Experience and Product Innovation in the Elaborate Fabrications at Kyoto "Shinzaburo Hanpu –," In: Shin'ya Nagasawa (ed.), Seiko Hayashi, Kaoru Endo, Makiko Ozawa, Yusuke Irisawa, Tomoaki Saito, Ryuichi Ueda, Maiko Shigeno, Hidenobu Hashikami, Kengo Suzuki, Ryosuke Nakajima, Tomohiro Nakata, Transdisciplinary Federation of Science and Technology's ＜Challenge of Knowledge＞ Series: Creating Innovation (Book Chapter), Koyo Shobo Corporation, pp.v-vi, pp.85-104, 200pp., 2024.11.20, ISBN 978-4-7710-3880-6 (in Japanese)
34. Nagasawa, Shin'ya: Foreword, In: Shin'ya Nagasawa, Shin'ya (ed.), Branding of Luxury Watches and Jewelry – Top executives of "Grand Seiko", "A. Lange & Söhne", "GIA TOKYO", and "Nadia" Talk –, Doyukan Inc., pp.i-vi, 296pp., 2025.3.10, ISBN 978-4-496-05753-3 (in Japanese)

Papers in Refereed or Professional Journals

491 papers have been presented in domestic and international refereed or professional journals. The followings are the extracts of the papers in English from FY2018 onwards. Those before FY2017 and in Japanese are omitted).

1. Kuo, Chi-Hsien, and Shin'ya Nagasawa: A Hierarchy Model of Quality- Recognition- Elite-oriented Value and Beliefs: Deciphering Luxury Consumption Behaviour, Luxury Research Journal, Vol.1, No.4, pp.325-342, The Inderscience Publishers, 2018.4.12, ISSN 2041-3831 (Print) 2041-384X (Online), DOI 10.1504/LRJ.2018.090988
2. Jiang, Zhiqing, and Shin'ya Nagasawa: Luxury Brand Information Exposure of Authenticity Influences its Rarity, Conference Papers, 13th Global Brand Conference: Branding in the Digital Age: Innovation & Responsibility, Day 2, Track 3: Brand Love/Hate & Authenticity, pp.1-7, The Academy of Marketing's Brand, Corporate Identity and Reputation Special Interest Group, and Northumbria University, Newcastle, UK, 2018.5.3
3. Nagasawa, Shin'ya, and Norihiro Suganami: Flagship Shop Strategy For Brand Building – Case of UNIQLO –, Proceedings of '2018 Global Marketing Conference at Tokyo,' pp.1144-1156, Global Alliance of Marketing & Management Associations, 2018.7.28, ISSN 1976-8699
4. Nagasawa, Shin'ya: Promotion of the Fair and Structural Reform of the Industrial Waste Management Contractors in Japan, Conference Proceedings of 'Going Green: CARE INNOVATION 2018 – Towards a Resource Efficient Economy, 7th International Symposium and Environmental Exhibition –,' 3.2.4 Legislation Updates pp.1-9, CARE Electronics, 2018.11.28
5. Kuo, Chi-Hsien, and Shin'ya Nagasawa: Deciphering Luxury Consumption Behaviour through Knowledge- Attitude-Behaviour Perspectives, Proceedings of 18th International Marketing Trends Conference (IMTC2019), Research Session Luxury Industries, pp.1-16, ESCP-EAP Europe Paris, 2019.1.19, ISBN 978-2-490372-06-5
6. Nagasawa, Shin'ya: Promotion of the Fair and Structural Reform of the Industrial Waste Management Contractors in Japan, Waseda Business & Economic Studies, No.53, pp.15-32, Graduate School of Commerce, Waseda University, 2019.3.31, ISSN 0388-1008
7. Kumagai, Ken, and Shin'ya Nagasawa: Psychological Switching Mechanism of Consumers' Luxury and Non-luxury Brand Attitude Formation: The Effect of Store Location Prestige and Self-congruity, Heliyon, Vol.5, Iss.5, e01581 (pp.1-12), Elsevier, 2019.5.14, ISSN 2405-8440, DOI 10.1016/j.heliyon.2019.e01581
8. Kumagai, Ken, and Shin'ya Nagasawa: Subjective Well-being and Brand Luxury: A Comparative Discussion between Physical Stores and E-Retailers, Proceedings of 'Global Fashion Marketing Conference at Paris,' Session 1.1, pp.1-18, Global Alliance of Marketing & Management Associations, 2019.7.12
9. Nagasawa, Shin'ya: On the Future of Fetish/ Affective Value, Journal of Textile Science & Fashion Technology, Vol.3, Iss.3, pp.1-4, Iris Publishers, 2019.8.2, ISSN 2641-192X, DOI 10.33552/JTSFT.2019. 03.000564
10. Kuo, Chi-Hsien, and Shin'ya Nagasawa: Applying Machine Learning to Market Analysis: Knowing Your Luxury Consumer, Journal of Management Analytics, Vol.6, Iss.4, pp.1-16, Taylor & Francis, 2019.11.15, ISSN 2327-0012 (Print) 2327-0039 (Online), DOI 10.1080/23270012.2019.1692254
11. Nagasawa, Shin'ya, and Norihiro Suganami: Luxury Strategy by Daily Fashion Brand of UNIQLO – Flagship Shop Strategy for Large Store Location –, Journal of Textile Science & Fashion Technology, Vol.4, Iss.2 pp.1-6, Iris Publishers, 2019.12.3, ISSN 2641-192X, DOI 10.33552/JTSFT.2019.04.000584
12. Kuo, Chi-Hsien, and Shin'ya Nagasawa: The More You Know, The More You Buy? Knowledge and Engagement Drive Luxury Purchasing, In: Eldon Y. Li, and Honglei Li (eds.), Proceedings of the 19th International Conference on Electronic Business (ICEB2019), pp.456-463, Northumbria University Newcastle, U.K., 2019.12.10, ISSN 1683-0040
13. Kumagai, Ken, and Shin'ya Nagasawa: Consumer Perceptions of Apparel Brand Prestige in Upward Comparisons with Adjacent Store Brands: The Assimilation and Contrast Effects, Proceedings of 19th International Marketing Trends Conference (IMTC2020), Academic Research Session "Luxury Industries Marketing Strategies," pp.1-10, ESCP-EAP Europe Paris, 2020.1.18, ISBN 978-2-490372-09-6
14. Nagasawa, Shin'ya and Norihiro Suganami: Flagship Shop Strategy for Brand Building – Case of MUJI –, Proceedings of 19th International Marketing Trends Conference (IMTC2020), Academic Research Session "Retail Strategy and Retail Brands," pp.1-17, ESCP-EAP Europe Paris, 2020.1.18, ISBN 978-2-490372-09-6
15. Kuo, Chi-Hsien, and Shin'ya Nagasawa: Deciphering Luxury Consumption Behaviour from Brand Knowledge Perspectives, Journal of Business and Management, Vol.26, No.1, pp.1-21, The Department of Management Information Systems at College of Commerce, National Chengchi University, 2020.3.1, ISSN 1535-668X, http://jbm.nccu.edu.tw/pdf/volume/2601/JBM-2601-01-full.pdf
16. Nagasawa, Shin'ya, and Norihiro Suganami: Luxury Strategy by Simple and Pleasant Life-Style Brand of MUJI – Flagship Store Strategy for Large Store Location –, Journal of Textile Science & Fashion Technology, Vol.6, Iss.4, pp.1-7, Iris Publishers, 2020.9.1, ISSN 2641-192X, DOI 10.33552/JTSFT. 2020.06.000642
17. Kumagai, Ken, and Shin'ya Nagasawa: Launch of Sustainable Plastic Apparel: Effects of Brand Luxury and Experience on Consumer Behaviour, Sustainability, Vol.12, Iss. 18, 7662, pp.1-15, MDPI AG, 2020.9.16, ISSN 2071-1051, DOI 10.3390/su12187662
18. Nagasawa, Shin'ya, and Norihiro Suganami: Flagship Store Strategy for Brand Building – Comparison between Luxury Brands and SPA Brands –, 2020 Global Marketing Conference at Seoul Proceedings (November 2020), pp.500-513, Global Alliance of Marketing & Management Associations, 2020.11.6, ISSN 1976-8699
19. Nagasawa, Shin'ya, and Norihiro Suganami: Luxury Strategy Comparing SPA Brands and Luxury Brands – Flagship Store Strategy for Large Store Location –, Journal of Textile Science & Fashion Technology, Vol.7, Iss.3, pp.1-8, Iris Publishers, 2021.1.4, ISSN 2641-192X, DOI 10.33552/JTSFT. 2021.07.000664
20. Chen, Si, and Shin'ya Nagasawa: Cases Analysis on Business Model Innovation between Tangible and Intangible Products, Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, Singapore (IEOM2021), ID 259 pp.1-11, Industrial Engineering and Operations Management Society International, 2021.3.10 (Article publication date) 2021.6.29 (Issue publication date), ISSN 2169-8767, ISBN 978-1-7923-6124-1
21. Nagasawa, Shin'ya, and Yuji Bando:High-end Disruptive Innovation as Exemplified by BALMUDA Case, Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management, Singapore (IEOM2021), ID 372 pp.1-12, Industrial Engineering and Operations Management Society International, 2021.3.10 (Article publication date) 2021.6.29 (Issue publication date), ISSN 2169-8767, ISBN 978-1-7923-6124-1
22. Kumagai, Ken, and Shin'ya Nagasawa: Moderating Effect of Brand Commitment on Apparel Brand Prestige in upward Comparisons, Journal of Global Fashion Marketing, Vol.12, Iss.3, pp.195-213, Routledge/ Taylor & Francis Group, Routledge, 2021.5.24 (Article publication date) 2021.7.3 (Issue publication date), ISSN 2093-2685 (Print) 2325-4483 (Online), DOI 10.1080/20932685.2021.1912630
23. Caitlin, Felicia, and Shin'ya Nagasawa: Brand Marking Presence as the Indication of a Luxury's Conspicuousness; A Systematic Literature Review, Proceedings of 'Global Fashion Marketing Conference at Seoul,' pp.161-165, Global Alliance of Marketing & Management Associations, 2021.11.5, ISSN 2288-825X (Online), DOI 10.15444/GFMC2021.03.02.05
24. Kumagai, Ken, and Shin'ya Nagasawa: Hedonic Shopping Experience, Subjective Well-being, and Brand Luxury: A Comparative Discussion of Physical Stores and E-retailers, Asia Pacific Journal of Marketing and Logistics, Vol.34, No.9, pp.1809-1826, 2021.11.11 (Article publication date), 2022.9.9 (Issue publication date), Emerald Group Publishing Ltd., ISSN 1355-5855, DOI 10.1108/APJML-04-2021-0256
25. Li, Yingyu, and Shin'ya Nagasawa: To Understand Consumer Motivation for Luxury Consumption in Different Context: A Systematic Literature Review, Proceedings of the 12th Annual International Conference on Industrial Engineering and Operations Management, Istanbul (IEOM2022), ID141 pp.1-12, Industrial Engineering and Operations Management Society International, 2022.3.9 (Article publication date) 2022.6.29 (Issue publication date), ISSN 2169-8767, ISBN 978-1-7923-6124-1
26. Kumagai, Ken, and Shin'ya Nagasawa: Effects of Brand Luxury and Sustainable Polyester Apparel on Brand Trust, Perceived Quality Risk, and Consumers' Brand Evaluation, Journal of Global Fashion Marketing, Vol.14, Iss.2, pp.123-142, Routledge/ Taylor & Francis Group, 2022.7.31 (Article publication date) 2023.4.3 (Article publication date), ISSN 2093-2685 (Print) 2325-4483 (Online), DOI 10.1080/20932685.2022.2085594
27. Nagasawa, Shin'ya: Montblanc's Entrepreneurship from Pens to Watches and Social Contribution through the Art of "Writing," Journal of Textile Science & Fashion Technology, Vol.10, Iss.1, pp.1-7, Iris Publishers, 2022.9.22, ISSN 2641-192X, DOI 10.33552/JTSFT.2022.10.000728
28. Kang, Xinhui, and Shin'ya Nagasawa, Integrating Kansei Engineering and Interactive Genetic Algorithm in Jiangxi Red Cultural and Creative Product Design, Journal of Intelligent & Fuzzy Systems, Vol.14, No.1, pp.647-660, IOS Press, Inc., 2022.9.27 (Article publication date) 2023.4.3 (Issue publication date), ISSN 1875-8967 (Online), DOI 10.3233/JIFS-221737
29. Kang, Xinhui, and Shin'ya Nagasawa: Integrating Evaluation Grid Method and Support Vector Regression for Automobile Trade Booth Design, Journal of Intelligent & Fuzzy Systems, Vol.Pre-press, No.Pre-press, pp.1-14, IOS Press, Inc., 2023.1.1 (Article publication date) 2023.2.14 (Issue publication date), ISSN 1064-1246 (Print), 1875-8967 (Online), DOI 10.3233/JIFS-223364
30. Kang, Xinhui, and Shin'ya Nagasawa, Integrating Continuous Fuzzy Kano Model and Fuzzy Quality Function Deployment to the Sustainable Design of Hybrid Electric Vehicle, Journal of Advanced Mechanical Design, Systems, and Manufacturing: Bulletin of the JSME, Vol.17, No.2, AMDSM pp.1-15, The Japan Society of Mechanical Engineers, 2023.1.13, ISSN 0021-3764 (Print), 1881-1426 (Online), DOI 10.1299/jamdsm.2023jamdsm0019
31. Li, Yingyu, and Shin'ya Nagasawa: The Influence of Cultural Capital on Inconspicuous Luxury Motivations: An Individual Differences' Perspective, 2023 Global Marketing Conference at Seoul Proceedings, pp.89-92, Global Alliance of Marketing & Management Association, 2023.7.22, ISSN 1976-8699, DOI 10.15444/GMC2023.01.10.05
32. Kumagai, Ken, and Shin'ya Nagasawa: Effects of brand luxury on consumer psychology toward sustainable plastic apparel - A Short Review -, Journal of Association of Product Development and Management, Vol.20, No.1, pp.21-34, 2023.9.10, ISSN 1880-0297 (Print) 2758-3872 (Online)
33. Nagasawa, Shin'ya, and Li, Yingyu: Systematic Literature Review on Consumer Motivations Regarding Luxury, Journal of Textile Science & Fashion Technology, Vol.10, Iss.3, pp.1-11, Iris Publishers, 2023.12.22, ISSN 2641-192X, DOI 10.33552/JTSFT.2023.10.000735
34. Okahara, Keisuke, and Shin'ya Nagasawa: A Systematic Review of the Impact of Secondary Markets on Brands in the Luxury Industry, Proceedings of '2024 Global Fashion Management Conference at Milan, pp.18-22, Global Alliance of Marketing & Management Associations, 2024.7.12, ISSN 2288-825X (Online) DOI 10.15444/GFMC2024.01.02.02
35. Okahara, Keisuke, Daisuke Horiuchi, and Shin'ya Nagasawa: Conditions for High Prices for Luxury Watches in the Secondary Market: Qualitative Comparative Analysis (QCA), Proceedings of '2024 Global Fashion Management Conference at Milan, pp.110-114, Global Alliance of Marketing & Management Associations, 2024.7.12, ISSN 2288-825X (Online) DOI 10.15444/GFMC2024.02.05.05
36. Caitlin, Felicia, Ken Kumagai, and Shin'ya Nagasawa: The Vertical "I" vs. the Horizontal "WE": Motivational Matching in Sustainable Luxury Advertisement, Proceedings of '2024 Global Fashion Management Conference at Milan, pp.318-323, Global Alliance of Marketing & Management Associations, 2024.7.12, ISSN 2288-825X (Online) DOI 10.15444/GFMC2024.04.01.02
37. Li, Yingyu, and Shin'ya Nagasawa: Drivers and Outcomes of Customer Engagement with Luxury Brands on Social Media: The Case of China, Proceedings of '2024 Global Fashion Management Conference at Milan, pp.328-333, Global Alliance of Marketing & Management Associations, 2024.7.12, ISSN 2288-825X (Online) DOI 10.15444/GFMC2024.04.02.02
38. Shi, Shuo, Zhenhua Hu, Shinya Nagasawa, Sixiao Gao: Role Models or Competitors? Understanding Influencer Marketing in Restaurants from the Perspective of Customers' Social Comparison Orientation, Journal of Hospitality and Tourism Management, Vol. 61, December 2024, pp.156-164, 2024.10.18, ISSN 1447-6770 (Print) 1839-5260 (Online)
39. Okahara, Keisuke, and Shin'ya Nagasawa: The Influence of Acquired Factors on Hair Loss and the Potential for the Cosmetics Market, Proceedings of 14th International Conference on Kansei Engineering and Emotion Research, KEER2024, Session A1 "Kansei Engineering" pp.1-9, National Taichung University of Science and Technology, 2024.11.21
40. Okahara, Keisuke, and Shin'ya Nagasawa: A Qualitative Analysis of the Factors Contributing to the Win of the GPHG, the Oscars of the Watch Industry, Proceedings of 24th International Marketing Trends Conference (IMTC2025), Academic Research Session "Luxury Industries Marketing Strategies," pp.1-5, ESCP-EAP Europe Paris, 2025.1.25, ISBN 978-2-490372-09-6
41. Fukunaga, Teruhiko, Atsushi Osanai, Shin'ya Nagasawa: Considerations on Product Assortment in E-Commerce and Physical Stores for Luxury Brands: A Systematic Review, Proceedings of 24th International Marketing Trends Conference (IMTC2025), Academic Research Session "Luxury Industries Marketing Strategies," pp.1-5, ESCP-EAP Europe Paris, 2025.1.25, ISBN 978-2-490372-09-6
42. Li, Yingyu, and Shin'ya Nagasawa: Luxury, Identity, and Digital Influence: The Interplay of Cultural Capital and Self-Concept on Social Media, 2025 Global Fashion Management Conference at Hong Kong Proceedings, being printed, Global Alliance of Marketing & Management Associations, 2025.7.24, ISSN 1976-8699
43. Funabiki, Misaki, and Shin'ya Nagasawa: The Key to Building Loyal Customers: A Quantitative Analysis of Jewelry and Watch Brands and Apparel Brands in the Japanese Market, 2025 Global Marketing Conference at Hong Kong Proceedings, being printed, Global Alliance of Marketing & Management Association, 2025.7.24, ISSN 1976-8699

In addition Nagasawa Seminar has become the seminar of Luxury Branding Module, whose official name of subject is “Project Research/ Degree Thesis” of Luxury Branding. Research Field has been much focused on Luxury Branding than before.