Publications - Nagasawa Seminar, Waseda Business School

Waste Management Business - Focusing on Business Process Model of Waste Management Inc. -

Waste Management Business - Focusing on Business Process Model of Waste Management Inc. -: Nagasawa, Shin'ya, and Takeo Moriguchi; Doyukan; 2003; ISBN4-496-03622-6 (in Japanese)

Basics of Management Q&A

Basics of Management Q&A (Book Chapter): Nagasawa, Shin'ya, “What is Marketing Research?” “What is Green Marketing?” In: the Committee for Basics of Management Q&A (ed.), Shin'ya Nagasawa, et al.; Minerva Publishing, pp.136-137, pp.168-169, 309pp.; 2003; ISBN4-623-03794-0 (in Japanese)

Introduction of MOT (Management of Technology) - MBA for Engineers -

Introduction of MOT (Management of Technology) - MBA for Engineers - (Book Chapter): Nagasawa, Shin'ya, “Management of New Product and New Business Development,” In: Yoshiya Teramoto and Shuichi Matsuda (supervisors), Shin'ya Nagasawa, et al.; Japan Management Association, pp.49-67, 341pp.; 2002; ISBN4-8207-4116-0 (in Japanese)

Environmentally-Friendly Business Society - Focusing on Automobile Problem and Waste Problem -

Environmentally-Friendly Business Society - Focusing on Automobile Problem and Waste Problem -: Nagasawa, Shin'ya; Chuo Keizaisha, 220pp.; 2002; ISBN4-502-64810-8 (in Japanese)

An Unpainted Face of the Empire of Luxury Brands: LVMH Moët Hennessy. Louis Vuitton

An Unpainted Face of the Empire of Luxury Brands: LVMH Moët Hennessy. Louis Vuitton: Nagasawa, Shin'ya; Nihon Keizai Shimbunsha, 269pp.; 2002; ISBN4-532-19147-5 (in Japanese)

Can-do Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 3

Can-do Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 3 (Book Chapter): Nagasawa, Shin'ya, “Introduction to the Seven Tools for Product Planning,” “Definition of Marketing,” “Positioning Analysis,” “W. E. Deming is said to be the Ancestor of Marketing in Japan,” “FAQ in application of the Seven Tools for Product Planning (Positioning Analysis, Paired Comparison Evaluation (Analytical Hierarchy Process)),” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, Shin'ya Nagasawa, and Kazuhiko Maruyama (Chinese translation by Yau-Mau Chen); Corporate Synergy Development Center (Taipei), pp.1-26, pp.27-28, pp.102-103, pp.143-144, pp.221-225, pp.227-240, 253pp.; 2002; ISBN957-8848-89-7 (translated in Chinese)

Product Development Relating Kansei - Its Methodology and Practice -

Product Development Relating Kansei - Its Methodology and Practice -: Nagasawa, Shin'ya, “About this Volume,” “Kansei Engineering and Business,” “Statistical Sensory Evaluation and its Application to Odor of Coffee Beans,” “On the Research Group of Kansei Products,” In: Shin'ya Nagasawa (ed.), with the Research Group of Kansei Products; Japan Publishing Service Co., pp.iii-viii, pp.3-23, pp.151-169, pp.209-217, 217pp.; 2002; ISBN4-88922-111-5 (in Japanese)

Easy-To-Understand Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 2

Easy-To-Understand Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 2 (Book Chapter): Nagasawa, Shin'ya, “Marketing is a strategy to sell well,” “Rise and Fall of Ford T-model and Marketing,” “Positioning Analysis,” “Paired Comparison Evaluation (Analytical Hierarchy Process),” “Principles of Analytical Hierarchy Process,” “Marketing of Non-profit Organization,” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, Shin'ya Nagasawa, and Kazuhiko Maruyama (Chinese translation by Yau-Mau Chen); Corporate Synergy Development Center (Taipei), pp.22-23, pp.69-70, pp.111-132, pp.170-182, pp.183-187, pp.188-192, pp.193-194, 257pp.; 2002; ISBN957-8848-79-X (translated in Chinese)

Can-do Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 3

Can-do Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 3 (Book Chapter): Nagasawa, Shin'ya, “Introduction to the Seven Tools for Product Planning,” “Definition of Marketing,” “Positioning Analysis,” “W. E. Deming is said to be the Ancestor of Marketing in Japan,” “FAQ in application of the Seven Tools for Product Planning (Positioning Analysis, Paired Comparison Evaluation (Analytical Hierarchy Process)),” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, Shin'ya Nagasawa, and Kazuhiko Maruyama; Nikkagiren Shuppansha (JUSE Press Ltd.), pp.1-26, p.91, p.129, pp.199-202, pp.205-217, 232pp.; 2000; ISBN4-8171-0334-5 (in Japanese)

Handbook of Fuzzy Theory and Soft-Computing

Handbook of Fuzzy Theory and Soft-Computing (Book Chapter): Nagasawa, Shin'ya, “Basics and the Present State of Kansei Engineering,” In: the Society of Fuzzy Science and Technology (ed.), Shin'ya Nagasawa, et al.; Kyoritsu Shuppan, pp.656-669, 1214pp.; 2003; ISBN4-320-02985-2 (in Japanese)

Easy-To-Understand Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 2

Easy-To-Understand Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 2 (Book Chapter): Nagasawa, Shin'ya, “Marketing is a strategy to sell well,” “Rise and Fall of Ford T-model and Marketing,” “Positioning Analysis,” “Paired Comparison Evaluation (Analytical Hierarchy Process),” “Principles of Analytical Hierarchy Process,” “Marketing of Non-profit Organization,” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, Shin'ya Nagasawa, and Kazuhiko Maruyama; Nikkagiren Shuppansha (JUSE Press Ltd.), p.22, p.65, pp.105-126, pp.163-175, pp.177-180, pp.182-185, p.186, 255pp.; 2000; ISBN4-8171-0333-7 (in Japanese)

Basics and Applications of Sensory Evaluation - For the Kansei Engineering in Automobile Development -

Basics and Applications of Sensory Evaluation - For the Kansei Engineering in Automobile Development -: Nagasawa, Shin'ya, “Principles and Practice of Sensory Evaluation,” “Basics and Applications of Sensory Evaluation,” In: Kakuro Amasaka, and Shin'ya Nagasawa; Japan Standards Association, pp.21-203, 432pp.; 2000; ISBN4-542-50327-5 (in Japanese)

Patent of Business Process Model

Patent of Business Process Model (Book Chapter): Takeda, Masahiro, and Shin'ya Nagasawa, “New Business in 2000's and Patent of Business Process Model,” In: the Research Group for Intellectual Property, Japan Society of Kansei Engineering (ed.), Shin'ya Nagasawa, et al.; Tsusho Sangyo Shiryokai, pp.297-319, 342pp.; 2000; ISBN4-8065-2630-4 (in Japanese)

KANKYOUGAU GAIRON (Overview of Environmental Science)

Kankyougau Gairon (Overview of Environmental Science): Nagasawa, Shin'ya, “Present State of Air Pollution,” “Influence of Air Pollution,” “Laws and Regulations for Environment,” In: Shin'ichi Okamoto, Yoichi Ichikawa, and Shin'ya Nagasawa (Korean edition by Jang Chul-Hyun, Park Song-Woo, Sin Nam-Chul, Lee Young-Jun); Dong-Hwa Technology Publishing (Seoul), pp.27-38, pp.45-54, pp.127-136, 214pp.; 2000; ISBN89-425-4122-4 (translated in Hangul)

A Talk about Marketing

A Talk about Marketing: Nagasawa, Shin'ya; Japan Standards Association, 224pp.; 1998; ISBN4-542-90212-9 (in Japanese)

Basics of Management Q&A

Basics of Management Q&A (Book Chapter): Nagasawa, Shin'ya, “What is Marketing Research?” “What is Green Marketing?” In: the Committee for Basics of Management Q&A (ed.), Shin'ya Nagasawa, et al.; Minerva Publishing, pp.136-137, pp.144-145, 268pp.; 1998; ISBN4-623-02881-X (in Japanese)

Creating Customer Value - Text No.282 for the Quality Month -

Creating Customer Value - Text No.282 for the Quality Month -: Nagasawa, Shin'ya; Committee of Hinshitsu Gekkan, 47pp.; 1998; (in Japanese)

Psychology of “Warm Recognition” - Wondering Phenomenon of Fusion between Recognition and Emotion -

Psychology of “Warm Recognition” - Wondering Phenomenon of Fusion between Recognition and Emotion - (Book Chapter): Nagasawa, Shin'ya, “Launching Products that influence on Human Kansei,” In: Hiroyuki Kaiho (ed.), Shin'ya Nagasawa, et al.; Kaneko Shobo, pp.183-204, 302pp.; 1997; ISBN4-7608-2126-0 (in Japanese)

Overview of Environmental Science

Overview of Environmental Science: Nagasawa, Shin'ya, “Present State of Air Pollution,” “Hazardous Influence of Air Pollution,” “Laws and Regulations for Environment,” In: Shin'ichi Okamoto, Yoichi Ichikawa, and Shin'ya Nagasawa; Sangyo Tosho, pp.11-21, pp.29-38, pp.113-124, 210pp.; 1996; ISBN4-7828-9023-0 (in Japanese)

The Seven Tools for Product Planning - Toolbox for New Product Development -

The Seven Tools for Product Planning - Toolbox for New Product Development -: Nagasawa, Shin'ya, “Questionnaire Survey,” “Positioning Analysis,” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, and Shin'ya Nagasawa; Nikkagiren Shuppansha, pp.81-133, 269pp.; 1995; ISBN4-8171-0287-X (in Japanese)

Quality Control - Textbook for Middle Class of Production Management Program -

Quality Control - Textbook for Middle Class of Production Management Program -: Nagasawa, Shin'ya, “Sensory Evaluation,” In: Toshihiko Tawara, Shin'ya Nagasawa, Tetsuro Seki, and Yukio Shimoda; PHP Institute (not for Sale), pp.43-67, 123pp.; 1995; (in Japanese)

Reliability and Safety Analyses under Fuzziness

Reliability and Safety Analyses under Fuzziness (Book Chapter): Nagasawa, Shin'ya, “An Application of Fuzzy Structural Modeling to Relation Diagram Method in Quality Control,” In: Takehisa Onisawa and Janusz Kacprzyk (eds.), Shin'ya Nagasawa, et al.; Physica-Verlag (Springer Verlag), pp.217-229, 376pp.; 1995; ISBN3-7908-0837-3 (in English)

Methodology of Market Analysis to Create Customer

Methodology of Market Analysis to Create Customer (Book Chapter): Nagasawa, Shin'ya, “Design Tools for Product Planning in the diverse market,” In: the Management Network (ed.), Shin'ya Nagasawa, et al.; Nikkan Kogyo Shimbunsha, pp.59-90, 230pp.; 1995; ISBN4-526-03656-0 (in Japanese)

Designing with Left Brain - Searching for Scientific Methodologies of Designing -

Designing with Left Brain - Searching for Scientific Methodologies of Designing - (Book Chapter): Nagasawa, Shin'ya, “Evaluation of Products,” In: Norihiko Mori (ed.), Shin'ya Nagasawa, et al.; Kaibundo Publishing, pp.70-82, 194pp.; 1993; ISBN4-303-72720-2 (in Japanese)

Top Managements Told Their Business Administrations – Transcript of Lectures at Faculty of Business Administration, Asia University –

Top Managements Told Their Business Administrations – Transcript of Lectures at Faculty of Business Administration, Asia University –: Yasukuni, Hajime, Masahiro Ikejima, and Shin'ya Nagasawa (eds.); Faculty of Business Administration, Asia University (not for sale), 290pp.; 1992; (in Japanese)

Note PC Essentials - 98Note + Lotus HARMONY -

Note PC Essentials - 98Note + Lotus HARMONY -: Nagasawa, Shin'ya, “Word Processing Essentials,” In: Koichi Nishimura, Shin'ya Nagasawa, and Takao Ishizuka; Hakuto Shobo, pp.42-142, 232pp.; 1992; ISBN4-561-25204-5 (in Japanese)

Engineering for Human Life

Engineering for Human Life (Book Chapter): Nagasawa, Shin'ya, “A Measurement for Fuzziness,” In: Kageyu Noro (ed.), Shin'ya Nagasawa, et al.; Association for Promoting Education in the University of the Air, pp.245-263, 285pp.; 1992; ISBN4-595-84037-3 (in Japanese)

Case Studies of Quality Control in Software

Case Studies of Quality Control in Software (Book Chapter): Nagasawa, Shin'ya, “A Study on the Fool Proof Methodology in Software - An Example of a Language for Arm Robot Movements -,” In: Ayatomo Kanno (ed.), Shin'ya Nagasawa, et al.; Nikkagiren Shuppansha (JUSE Press Ltd.), pp.476-487, 1352pp.; 1990; ISBN4-8171-6026-8 (in Japanese)

No Image

Statistical Tables and Formulae for Foremen - Textbook on Statistical Quality Control -: Fujita, Tadasu, Katsuya Hosotani, and Shin'ya Nagasawa; the Union of Japanese Scientists and Engineers (not for sale), 45pp.; 1987; (in Japanese)

Statistical Analysis by BASIC Language for PC

Statistical Analysis by BASIC Language for PC: Nagasawa, Shin'ya, “Basic Statistics,” “Summarizing and Graphical Expression of Data,” “Probabilistic Distribution and Percentile,” “Statistical Inference,” “Random Numbers,” “Appendix,” In: Ootaki, Atushi, Kazuyuki Suzuki, and Shin'ya Nagasawa; Tokai University Press, pp.11-135, pp.221-248, 252pp.; 1984; ISBN4-486-00771-9 (in Japanese)