Publications - Nagasawa Seminar, Waseda Business School

“Design Creativity 2010” (Book Chapter)

Design Creativity 2010 (Book Chapter): Toshiharu Taura, and Yukari Nagai (eds.), Sachiko Nagasawa, Shin'ya Nagasawa, Kazunari Morimoto, et al.; Springer-Verlag London; 2010; ISBN 978-0-85729-223-0 (Hardcover, 978-1-4471-6095-3 (Softcover), 978-0-85729-224-7 (eBook) (in English)

Kyo-Yuzen Chiso – 450 Year Brand Innovation

Kyo-Yuzen Chiso – 450 Year Brand Innovation (Co-author): Nagasawa, Shin'ya, and Masakazu Ishikawa; Doyukan, 177pp.; 2010; ISBN 978-4-496-04714-5 (in Japanese)

Basics of Mathematical Kansei Engineering – Approach to Kansei Product Development – (Co-editor, and Co-author)

Basics of Mathematical Kansei Engineering – Approach to Kansei Product Development – (Co-editor, and Co-author): Nagasawa, Shin'ya, “Chapter 1: Kansei Evaluation,” In: Shin'ya Nagasawa, and Taki Kanda (eds.), with Katsuari Kamei, et al.; Kaibundo, pp.1-19, 259pp.; 2010; ISBN 978-4-303-72394-1 (in Japanese)

Local Industry and Marketing (Book Chapter)

Local Industry and Marketing (Book Chapter): Nagasawa, Shin'ya, and Takao Someya, "Chapter 7: Tradition and Innovation at Long Standing Brand "Toraya" - Building Customer Experience and Technology Management -," In: Keiji Kido (ed.), with Shin'ya Nagasawa, Takao Someya, et al.; Kyushu Academic Publication Promotion Center, pp.141-156, 223pp.; 2010; ISBN978-4-9904591-1-6 (in Japanese)

Recent Trend in Decoration Technology for Plastics

Recent Trend in Decoration Technology for Plastics (Book Chapter): Nagasawa, Shin'ya, “Chapter 2: Kansei Engineering and Luxury Decoration,” In: Shohei Masui (sup.), Shin'ya Nagasawa, et al.; CMC Books, pp.16-27, 259pp.; 2010; ISBN978-4-7813-0255-3 (in Japanese)

Handbook of Creating Customer Value - System for Creation of Customer Delight in Manufacturing Industry, Service Industry and Agriculture Industry -

Handbook of Creating Customer Value - System for Creation of Customer Delight in Manufacturing Industry, Service Industry and Agriculture Industry - (Book Chapter): Nagasawa, Shin'ya, “Chapter 1: Customer Value and Creating Customer Value,” “Chapter 3, Section 3.5.5: Segmentation of Users by Conjoint Analysis,” In: Noriaki Kanda (ed.), Shin'ya Nagasawa, et al., (Chinese Translation Supervised by Chin-Ho Su); Corporate Synergy Development Center (Taipei), pp.3-37, pp.195-212, 529pp.; 2010; ISBN957-986-7690-73-9 (translated in Chinese)

CHANEL Strategy - Management of the Ultimate Luxury Brand -

CHANEL Strategy - Management of the Ultimate Luxury Brand - (Editor, and Co-author): Nagasawa, Shin'ya (ed.), with Kana Sugimoto; Toyo Keizai Inc., 355pp.; 2010; ISBN978-4-492- 50200-6 (in Japanese)

Strategic Design Management - Using Design to Build Brand Value and Corporate Innovation -

Strategic Design Management - Using Design to Build Brand Value and Corporate Innovation - (Co-author): Borja de Mozota, Brigitte, Nanako Kawauchi, Masaki Iwatani, and Shin'ya Nagasawa; Doyukan, 337pp.; 2010; ISBN 978-4-496-04545-5 (in Japanese)

Multivariate Analysis by Excel Solver - Volume of Positioning Analyses -

Multivariate Analysis by Excel Solver - Volume of Positioning Analyses - (Supervisor): Nagasawa, Shin'ya (sup.), Atsuho Nakayama; Nikkagiren Shuppansha (JUSE Press Ltd.), 199pp.; 2010; ISBN978-4-8171-9334-6 (in Japanese)

Secrets of Louis Vuitton - Why Louis Vuitton is Tough in Hard Times? -

Secrets of Louis Vuitton - Why Louis Vuitton is Tough in Hard Times? - (Author): Nagasawa, Shin'ya; Kodansha, 235pp.; 2009; ISBN978-4-06-215160-3 (in Japanese)

Guidebook of Quality Assurance

Guidebook of Quality Assurance (Book Chapter): Nagasawa, Shin'ya, “Part III, Chapter 3: Statistical Analysis of Kansei Evaluation,” In: Japanese Society of Quality Control (ed.), Takeshi Nakajo, Yoshiro Mitsufuji, Shu Yamada, Norio Irikura, Tadashi Ohfuji, Shin'ya Nagasawa, et al.; Nikkagiren Shuppansha (JUSE Press Ltd.), pp.285-298, 1229pp.; 2009; ISBN978-4-8171-9307-0 (in Japanese)

"LOUIS VUITTON NO HOSOKU - Saikyo no Brand Senryaku - (The Principle of LOUIS VUITTON) (translated in Thailand Language)"

Louis Vuitton No Hosoku – Saikyo No Brand Senryaku - (The Principle of Louis Vuitton - The Strongest Brand Strategy -) (Editor, and Co-author): Nagasawa, Shin'ya (ed.), with Kenji Ohizumi, and Kazuaki Maeda (Sriwika Susanpoolthong trans.); Technology Promotion Association, Bangkok, 249pp.; 2009; ISBN978-974-443-380-0 (translated in Thailand Language)

Guidebook for Product Design - For Those Who Are Involved in Product Development -

Guidebook for Product Design - For Those Who Are Involved in Product Development - (Book Chapter): Nagasawa, Shin'ya, “No.28: Brand Management,” “No.83: Outline of Marketing and Design,” “No.84: Marketing Process,” “No.85: Marketing Mix,” “No.86: Outline of Promotion,” In: Japanese Industrial Designer Association (ed.), Hideo Yokota, Masanori Ohshima, Shin'ya Nagasawa, et al.; Works Corporation, pp.70-71, pp.194-201, 255pp.; 2009; ISBN978-4-86267-063-2 (in Japanese)

Design Mind Manager - Yasuo Kuroki, Design Officer of Akio Morita -

Design Mind Manager - Yasuo Kuroki, Design Officer of Akio Morita - (Editor): Nagasawa, Shin'ya, “Foreword,” In: Shin'ya Nagasawa (ed.), Masaki Iwatani; Japan Publishing Service, pp.i-xiv, 216pp.; 2009; ISBN978-4-88922-122-0 (in Japanese)

Premium Strategy of Local and Traditional Industries of Japan - Building Customer Experience and Technology Management -

Premium Strategy of Local and Traditional Industries of Japan - Building Customer Experience and Technology Management - (Editor, and Co-author): Nagasawa, Shin'ya, “Foreword,” “Chapter 1: Basics of Marketing, Brand, Customer Experience, and Technology Management - Outlines of Methodologies Applied in: this Volume -,” In Shin'ya Nagasawa (ed.), with Nagasawa's Project Research Seminar; Doyukan, pp.i-vi, pp.1-44, 339pp.; 2009; ISBN978-4-496-04544-8 (in Japanese)

LOUIS VUITTON NO HOSOKU - SAIKYO NO BRAND SENRYAKU - (The Principle of Louis Vuitton - The Strongest Brand Strategy -)

Louis Vuitton No Hosoku – Saikyo No Brand Senryaku - (The Principle of Louis Vuitton - The Strongest Brand Strategy -) (Editor, and Co-author): Nagasawa, Shin'ya (ed.), with Kenji Ohizumi, and Kazuaki Maeda (Lee Min Young trans.); Between Lines Publishers, Inc. (Haeng Gan, Inc., Seoul), 271pp.; 2009; ISBN978-89-92714-41-9 (translated in Hangul)

Revolutionists of Waste Management Business (Editor, and Book Chapter)

Revolutionists of Waste Management Business (Editor, and Book Chapter): Nagasawa, Shin'ya, “Foreword,” “Supplement: Waste Management Business in Japan and USA – Especially focusing Waste Management Inc. –,” In: Shin'ya Nagasawa (ed.), with Tetsuyuki Murai, Interested Students of Graduate School of Waseda Univ., Editorial Division of the Kankyo Shimbun; Kankyo Shimbunsha, pp.3-10, 237-281, 283pp.; 2009; ISBN 978-4-86018-166-6 (in Japanese)

Multivariate Analysis by Excel Solver – Volume of Regression and Prediction Analyses – (Supervisor)

Multivariate Analysis by Excel Solver – Volume of Regression and Prediction Analyses – (Supervisor): Nagasawa, Shin'ya (sup.), Atsuho Nakayama; Nikkagiren Shuppansha (JUSE Press Ltd.), 319pp.; 2009; ISBN 978-4-8171-9305-6 (in Japanese)

Sensory and Instrumental Evaluation of Cosmetics for Development of New Products (Book Chapter)

Sensory and Instrumental Evaluation of Cosmetics for Development of New Products (Book Chapter): Nagasawa, Shin'ya, “Part 1, Chapter 4: Statistical Analysis of Sensory Evaluation for Product Planning and Product Development,” In: Shigehiro Nishijima, and Yoko Akiyama (sup.), Hideo Jinguh, Masami Senoh, Shin'ya Nagasawa, et al.; CMC Books, pp.30-38, 320pp.; 2008; ISBN 978-4-7813-0072-6 (in Japanese)

Kankyo Shimbun Booklet Series No.5 - Thoughts on Sound Rearing of Industrial Waste Management Business II–

Kankyo Shimbun Booklet Series No.5 - Thoughts on Sound Rearing of Industrial Waste Management Business II– (Book Chapter): Nagasawa, Shin'ya, “Thoughts on Sound Rearing of Industrial Waste Management Business No.42: Toward Suggestion of the Prospective Business Models,” In: Editorial Division of the Kankyo Shimbun (ed.), Yoshinobu Kitamura, Shin'ya Nagasawa, Toshihiko Goto, et al.; Kankyo Shimbunsha, pp.27-29, 114pp.; 2008; ISBN978-4-86018-152-9 (in Japanese)

Creating Customer Experience in Long-Standing Brand Companies - Design Management of Encounter with Customer -

Creating Customer Experience in Long-Standing Brand Companies - Design Management of Encounter with Customer - (Book Chapter)(Editor, and Co-author): Nagasawa, Shin'ya, “Foreword,” “Chapter 1: What is Customer Experience?,” “Appendix: the Design Management Symposium: toward the Globalization of ‘Kyoto Brand',” In: Shin'ya Nagasawa (ed.), with Yuusuke Irisawa, Takao Someya, and Teppei Tsuchida (Chinese Translation Supervised by Chin-Ho Su); Corporate Synergy Development Center (Taipei), pp.VI-XI, pp.1-19, pp.213-251, 271pp.; 2008; ISBN978-986-7690-62-3 (translated in Chinese)

Statistical Sensory Evaluation with Excel - Analysis of Rank Data, Paired Comparison, Maltivariate Analysis, and Conjoint Analysis -

Statistical Sensory Evaluation with Excel - Analysis of Rank Data, Paired Comparison, Maltivariate Analysis, and Conjoint Analysis - (Editor, and Co-author): Nagasawa, Shin'ya (ed.), with Satoshi Kawae; Nikkagiren Shuppansha (JUSE Press Ltd.), 340pp.; 2008; ISBN978-4-8171-9238-7 (in Japanese)

Waseda Business School Review, No.8 (Book Chapter)

Waseda Business School Review, No.8 (Book Chapter): Nagasawa, Shin'ya, and Toru Fujiwara: "Creating Customer Experience in Wacoal Luxury Brands: Complete Reservation System, Providing a Unique Experience with Ultimate Hospitality," In: Waseda Business School (ed.); Nikkei BP Consulting, pp.35-37, 127pp.; 2008; ISBN 978-4-8613-0352-4 (in Japanese)

Challenge of Environmental Business

Challenge of Environmental Business (Editor, and Book Chapter): Nagasawa, Shin'ya, "Foreword," "Supplement: What is Environmental Business?" In: Shin'ya Nagasawa (ed.), with Environmental Marketing Project; Kankyo Shimbunsha, 271pp.; 2008; ISBN978-4-86018-144-4 (in Japanese)

Challenge of Resource Circulation Business

Challenge of Resource Circulation Business (Editor, and Book Chapter): Nagasawa, Shin'ya, "Foreword," "Supplement: Present State and Prospect of Resource Circulation Business," In: Shin'ya Nagasawa, and Editorial Division of the Kankyo Shimbun; Kankyo Shimbunsha, 163pp.; 2007; ISBN978-4-86018-131-4 (in Japanese)

Tradition and Innovation at Long Standing Brand “Toraya” - Building Customer Experience and Technology Management -

Tradition and Innovation at Long Standing Brand “Toraya” - Building Customer Experience and Technology Management - (Co-author): Nagasawa, Shin'ya and Takao Someya; Koyoshobo, 167pp.; 2007; ISBN978-4-7710-1909-6 (in Japanese)

The Principles of Louis Vuitton - The Strongest Brand Strategy -

The Principles of Louis Vuitton - The Strongest Brand Strategy - (Editor, and Co-author): Nagasawa, Shin'ya (ed.), with Kenji Oizumi, and Kazuaki Maeda; Toyo Keizai Inc., 274pp.; 2007; ISBN978-4-492-50171-9 (in Japanese)

Introduction to Product Development and Management

Introduction to Product Development and Management (Book Chapter): Nagasawa, Shin'ya, “Chapter 11: Management of Technology (MOT) and Customer Experience,” In: Association of Product Development and Management, the (ed.), Shoji Yokota, Naoto Onzo, Shin'ya Nagasawa, et al.; Chuo Keizaisha, pp.181-197, 257pp.; 2007; ISBN978-4-502-39310-5 (in Japanese)

Waseda Business School Review, No.6 (Book Chapter)

Waseda Business School Review, No.6 (Book Chapter): Nagasawa, Shin'ya: "Issues from Management That Were Missing from the Product Development Story," In: Waseda Business School (ed.); Nikkei BP Consulting, pp.28-29, 127pp.; 2007; ISBN 978-4-8613-0264-0 (in Japanese)

“Marketability of Environment-Conscious Products – Application of 'Seven Tools for New Product Planning' –” (Co-author)

Marketability of Environment-Conscious Products – Application of “Seven Tools for New Product Planning” – (Co-author): Nagasawa, Shin'ya, and Pi-Ju Tsai; Koyo Shobo, 204pp.; 2007; ISBN 978-4-7710-1884-6 (in English)