Publications

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173 books and book chapters have been published.
(116 in Japanese, 45 in English, 6 translated in Chinese, 5 translated in Hangul, and 1 translated in Thailand language)

An Unpainted Face of the Empire of Luxury Brands: LVMH Moët Hennessy. Louis Vuitton

An Unpainted Face of the Empire of Luxury Brands: LVMH Moët Hennessy. Louis Vuitton (Author)
Nagasawa, Shin'ya
Nihon Keizai Shimbunsha, 269pp.
2002
ISBN4-532-19147-5 (in Japanese)

Can-do Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 3

Can-do Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 3 (Co-author))
Nagasawa, Shin'ya, “Introduction to the Seven Tools for Product Planning,” “Definition of Marketing,” “Positioning Analysis,” “W. E. Deming is said to be the Ancestor of Marketing in Japan,” “FAQ in application of the Seven Tools for Product Planning (Positioning Analysis, Paired Comparison Evaluation (Analytical Hierarchy Process)),” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, Shin'ya Nagasawa, and Kazuhiko Maruyama (Chinese translation by Yau-Mau Chen)
Corporate Synergy Development Center (Taipei), pp.1-26, pp.27-28, pp.102-103, pp.143-144, pp.221-225, pp.227-240, 253pp.
2002
ISBN957-8848-89-7 (translated in Chinese)

Product Development Relating Kansei - Its Methodology and Practice -

Product Development Relating Kansei - Its Methodology and Practice -(Editor, and Co-author)
Nagasawa, Shin'ya, “About this Volume,” “Kansei Engineering and Business,” “Statistical Sensory Evaluation and its Application to Odor of Coffee Beans,” “On the Research Group of Kansei Products,” In: Shin'ya Nagasawa (ed.), with the Research Group of Kansei Products
Japan Publishing Service Co., pp.iii-viii, pp.3-23, pp.151-169, pp.209-217, 217pp.
2002
ISBN4-88922-111-5 (in Japanese)

Easy-To-Understand Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 2

Easy-To-Understand Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 2 (Book Chapter) (Co-author)
Nagasawa, Shin'ya, “Marketing is a strategy to sell well,” “Rise and Fall of Ford T-model and Marketing,” “Positioning Analysis,” “Paired Comparison Evaluation (Analytical Hierarchy Process),” “Principles of Analytical Hierarchy Process,” “Marketing of Non-profit Organization,” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, Shin'ya Nagasawa, and Kazuhiko Maruyama (Chinese translation by Yau-Mau Chen)
Corporate Synergy Development Center (Taipei), pp.22-23, pp.69-70, pp.111-132, pp.170-182, pp.183-187, pp.188-192, pp.193-194, 257pp.
2002
ISBN957-8848-79-X (translated in Chinese)

EcoDesign 2001: 2nd International Symposium on Environmentally Conscious Design and Inverse Manufacturing (Book Chapters)

EcoDesign 2001: 2nd International Symposium on Environmentally Conscious Design and Inverse Manufacturing (Book Chapters)
Tsai, Pi-Ju, and Shin'ya Nagasawa: "A Study on the Marketability of Environmentally Friendly Products Made of Long Life Materials"; Tsai, Pi-Ju, Satoshi Kawae, and Shin'ya Nagasawa: "A Study on the Marketability of the Next Generation Community Vehicle (NCV21)," In: Union of EcoDesigners ed., Pi-Ju Tsai, Satoshi Kawae, Shin'ya Nagasawa, et al.
IEEE Press, pp.116-121, pp.122-127, 1050pp.
2001
ISBN 978-0-7695-1266-6 (in English)

Can-do Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 3

Can-do Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 3 (Co-author)
Nagasawa, Shin'ya, “Introduction to the Seven Tools for Product Planning,” “Definition of Marketing,” “Positioning Analysis,” “W. E. Deming is said to be the Ancestor of Marketing in Japan,” “FAQ in application of the Seven Tools for Product Planning (Positioning Analysis, Paired Comparison Evaluation (Analytical Hierarchy Process)),” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, Shin'ya Nagasawa, and Kazuhiko Maruyama
Nikkagiren Shuppansha (JUSE Press Ltd.), pp.1-26, p.91, p.129, pp.199-202, pp.205-217, 232pp.
2000
ISBN4-8171-0334-5 (in Japanese)

Handbook of Fuzzy Theory and Soft-Computing

Handbook of Fuzzy Theory and Soft-Computing (Book Chapter)
Nagasawa, Shin'ya, “Basics and the Present State of Kansei Engineering,” In: the Society of Fuzzy Science and Technology (ed.), Shin'ya Nagasawa, et al.
Kyoritsu Shuppan, pp.656-669, 1214pp.
2003
ISBN4-320-02985-2 (in Japanese)

Easy-To-Understand Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 2

Easy-To-Understand Version of the Seven Tools for Product Planning Series to Create Hit Products, Volume 2 (Co-author)
Nagasawa, Shin'ya, “Marketing is a strategy to sell well,” “Rise and Fall of Ford T-model and Marketing,” “Positioning Analysis,” “Paired Comparison Evaluation (Analytical Hierarchy Process),” “Principles of Analytical Hierarchy Process,” “Marketing of Non-profit Organization,” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, Shin'ya Nagasawa, and Kazuhiko Maruyama
Nikkagiren Shuppansha (JUSE Press Ltd.), p.22, p.65, pp.105-126, pp.163-175, pp.177-180, pp.182-185, p.186, 255pp.
2000
ISBN4-8171-0333-7 (in Japanese)

Basics and Applications of Sensory Evaluation - For the Kansei Engineering in Automobile Development -

Basics and Applications of Sensory Evaluation - For the Kansei Engineering in Automobile Development - (Co-author)
Nagasawa, Shin'ya, “Principles and Practice of Sensory Evaluation,” “Basics and Applications of Sensory Evaluation,” In: Kakuro Amasaka, and Shin'ya Nagasawa
Japan Standards Association, pp.21-203, 432pp.
2000
ISBN4-542-50327-5 (in Japanese)

Patent of Business Process Model

Patent of Business Process Model (Book Chapter)
Takeda, Masahiro, and Shin'ya Nagasawa, “New Business in 2000's and Patent of Business Process Model,” In: the Research Group for Intellectual Property, Japan Society of Kansei Engineering (ed.), Shin'ya Nagasawa, et al.
Tsusho Sangyo Shiryokai, pp.297-319, 342pp.
2000
ISBN4-8065-2630-4 (in Japanese)

KANKYOUGAU GAIRON (Overview of Environmental Science)

Kankyougau Gairon (Overview of Environmental Science) (Co-author)
Nagasawa, Shin'ya, “Present State of Air Pollution,” “Influence of Air Pollution,” “Laws and Regulations for Environment,” In: Shin'ichi Okamoto, Yoichi Ichikawa, and Shin'ya Nagasawa (Korean edition by Jang Chul-Hyun, Park Song-Woo, Sin Nam-Chul, Lee Young-Jun)
Dong-Hwa Technology Publishing (Seoul), pp.27-38, pp.45-54, pp.127-136, 214pp.
2000
ISBN89-425-4122-4 (translated in Hangul)

A Talk about Marketing

A Talk about Marketing (Author)
Nagasawa, Shin'ya
Japan Standards Association, 224pp.
1998
ISBN4-542-90212-9 (in Japanese)

Basics of Management Q&A

Basics of Management Q&A (Book Chapter)
Nagasawa, Shin'ya, “What is Marketing Research?” “What is Green Marketing?” In: the Committee for Basics of Management Q&A (ed.), Shin'ya Nagasawa, et al.
Minerva Publishing, pp.136-137, pp.144-145, 268pp.
1998
ISBN4-623-02881-X (in Japanese)

Creating Customer Value - Text No.282 for the Quality Month -

Creating Customer Value - Text No.282 for the Quality Month - (Author)
Nagasawa, Shin'ya
Committee of Hinshitsu Gekkan, 47pp.
1998
Not for Sale (in Japanese)

Psychology of “Warm Recognition” - Wondering Phenomenon of Fusion between Recognition and Emotion -

Psychology of “Warm Recognition” - Wondering Phenomenon of Fusion between Recognition and Emotion - (Co-author)
Nagasawa, Shin'ya, “Launching Products that influence on Human Kansei,” In: Hiroyuki Kaiho (ed.), Shin'ya Nagasawa, et al.
Kaneko Shobo, pp.183-204, 302pp.
1997
ISBN4-7608-2126-0 (in Japanese)

“Kansei Engineering I” (Book Chapter)

Kansei Engineering I (Book Chapter)
Nagasawa, Shin'ya: "Kansei Evaluation Using Fuzzy Structural Modeling," In: Mitsuo Nagamachi (ed.), Shin'ya Nagasawa, et al.,
Kaibundo Publishing, pp.119-125
1997
ISBN 4-303-XXXXX-X (in English)

Overview of Environmental Science

Overview of Environmental Science (Co-author)
Nagasawa, Shin'ya, “Present State of Air Pollution,” “Hazardous Influence of Air Pollution,” “Laws and Regulations for Environment,” In: Shin'ichi Okamoto, Yoichi Ichikawa, and Shin'ya Nagasawa
Sangyo Tosho, pp.11-21, pp.29-38, pp.113-124, 210pp.
1996
ISBN4-7828-9023-0 (in Japanese)

The Seven Tools for Product Planning - Toolbox for New Product Development -

The Seven Tools for Product Planning - Toolbox for New Product Development - (Co-author)
Nagasawa, Shin'ya, “Questionnaire Survey,” “Positioning Analysis,” In: Noriaki Kanda (ed.), Tadashi Ohfuji, Shin'ichi Okamoto, Tsutomu Konno, and Shin'ya Nagasawa
Nikkagiren Shuppansha, pp.81-133, 269pp.
1995
ISBN4-8171-0287-X (in Japanese)

Quality Control - Textbook for Middle Class of Production Management Program -

Quality Control - Textbook for Middle Class of Production Management Program - (Co-author)
Nagasawa, Shin'ya, “Sensory Evaluation,” In: Toshihiko Tawara, Shin'ya Nagasawa, Tetsuro Seki, and Yukio Shimoda
PHP Institute, pp.43-67, 123pp.
1995
Not for Sale (in Japanese)

“Design of Amenity” (Book Chapter)

Design of Amenity (Book Chapter)
Nagasawa, Shin'ya: "Fuzzy Sensory Evaluation of Condominia's Façade," In: Yoshinori Ando, and Takeshi Sakamoto (eds.), Shin'ya Nagasawa, et al.
Kyushu University Press, pp.103-107, 556pp.
1995
ISBN 978-4-87378-397-0 (in English)

Reliability and Safety Analyses under Fuzziness

Reliability and Safety Analyses under Fuzziness (Book Chapter)
Nagasawa, Shin'ya, “An Application of Fuzzy Structural Modeling to Relation Diagram Method in Quality Control,” In: Takehisa Onisawa and Janusz Kacprzyk (eds.), Shin'ya Nagasawa, et al.
Physica-Verlag (Springer Verlag), pp.217-229, 376pp.
1995
ISBN3-7908-0837-3 (in English)

Methodology of Market Analysis to Create Customer

Methodology of Market Analysis to Create Customer (Book Chapter)
Nagasawa, Shin'ya, “Design Tools for Product Planning in the diverse market,” In: the Management Network (ed.), Shin'ya Nagasawa, et al.
Nikkan Kogyo Shimbunsha, pp.59-90, 230pp.
1995
ISBN4-526-03656-0 (in Japanese)

Designing with Left Brain - Searching for Scientific Methodologies of Designing -

Designing with Left Brain - Searching for Scientific Methodologies of Designing - (Co-author)
Nagasawa, Shin'ya, “Evaluation of Products,” In: Norihiko Mori (ed.), Shin'ya Nagasawa, et al.
Kaibundo Publishing, pp.70-82, 194pp.
1993
ISBN4-303-72720-2 (in Japanese)

Top Managements Told Their Business Administrations – Transcript of Lectures at Faculty of Business Administration, Asia University – (Co-editor

Top Managements Told Their Business Administrations – Transcript of Lectures at Faculty of Business Administration, Asia University – (Co-editor)
Yasukuni, Hajime, Masahiro Ikejima, and Shin'ya Nagasawa (eds.)
Faculty of Business Administration, Asia University, 290pp.
1992
Not for Sale (in Japanese)

Note PC Essentials - 98Note + Lotus HARMONY -

Note PC Essentials - 98Note + Lotus HARMONY - (Co-author)
Nagasawa, Shin'ya, “Word Processing Essentials,” In: Koichi Nishimura, Shin'ya Nagasawa, and Takao Ishizuka
Hakuto Shobo, pp.42-142, 232pp.
1992
ISBN4-561-25204-5 (in Japanese)

Engineering for Human Life

Engineering for Human Life (Book Chapter)
Nagasawa, Shin'ya, “A Measurement for Fuzziness,” In: Kageyu Noro (ed.), Shin'ya Nagasawa, et al.
Association for Promoting Education in the University of the Air, pp.245-263, 285pp.
1992
ISBN4-595-84037-3 (in Japanese)

Case Studies of Quality Control in Software

Case Studies of Quality Control in Software (Book Chapter)
Nagasawa, Shin'ya, “A Study on the Fool Proof Methodology in Software - An Example of a Language for Arm Robot Movements -,” In: Ayatomo Kanno (ed.), Shin'ya Nagasawa, et al.
Nikkagiren Shuppansha (JUSE Press Ltd.), pp.476-487, 1352pp.
1990
ISBN4-8171-6026-8 (in Japanese)

“Human Factors in Organizational Design and Management – III” (Book Chapter)

“Human Factors in Organizational Design and Management – III” (Book Chapter)
Kageyu Noro, and Oguden Brown, Jr. (eds.), Shin'ya Nagasawa, et al.
North-Holland (Elsevier Science Ltd.)
1990
ISBN 978-0-44488784-9 (in English)

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Statistical Tables and Formulae for Foremen – Textbook on Statistical Quality Control –
Fujita, Tadasu, Katsuya Hosotani, and Shin'ya Nagasawa
Union of Japanese Scientists and Engineers, the, 45pp.
1987
Not for Sale (in Japanese)

Statistical Analysis by BASIC Language for PC (Co-author)

Statistical Analysis by BASIC Language for PC (Co-author)
Nagasawa, Shin'ya, “Basic Statistics,” “Summarizing and Graphical Expression of Data,” “Probabilistic Distribution and Percentile,” “Statistical Inference,” “Random Numbers,” “Appendix,” In: Ootaki, Atushi, Kazuyuki Suzuki, and Shin'ya Nagasawa
Tokai University Press, pp.11-135, 221-248, 252pp.
1984
ISBN 4-486-00771-9 (in Japanese)
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