Publications - Nagasawa Seminar, Waseda Business School

Proceedings of 15th International Marketing Trends Conference (IMTC2016) (Book Chapter): International Marketing Trends Conference ed., Kana Sugimoto, Shin'ya Nagasawa, et al.; Sugimoto, Kana, and Shin'ya Nagasawa: "Luxury Brand Value Communication: Vocabulary and the Media," In: International Marketing Trends Conference (ed.); Università Ca'Foscari Venezia and ESCP-EAP Europe Paris, Research Session "Luxury Goods" pp.1-15; 2016; ISBN 978-2-9532811-0-1 (in English)

Proceedings of the 19th DMI: Academic Design Management Conference (Book Chapter): Jiang, Zhiqing, and Shin'ya Nagasawa: "Luxury Product Design and Brand Differentiation of Emerging Luxury Brands: A Conceptual Framework Based on Perceived Value," In: Erik Bohemia, Alison Rieple, Jeanne Liedtka, Rachel Cooper (eds.); Design Management Institute, pp.375-395, 3131pp.; 2016; ISBN 978-0-615-99152-8 (in English)

Water Resources and Environment: Proceedings of the 2015 International Conference on Water Resource and Environment, Beijin, 25-28 July 2015 (Book Chapter): Nagasawa, Shin'ya, and Akihiro Imamura: "Global Water Business: Focusing on the business process model of Veolia Water," In: Miklas Scholz (ed.); CRC Press/ Balkema, Taylor & Francis Group, Leiden, NL, pp.73-79, 496pp.; 2015; ISBN 978-1-138-02909-5

Proceedings of 18th QMOD (Quality Management and Organizational Development) – ICQSS (International Conference on Quality and Service Sciences) International Joint Conference on Quality and Service Sciences (Book Chapters): Kuo, Chi-Hsien, and Shin'ya Nagasawa: "A Hierarchy Model of Quality-, Recognition-, Elite-oriented Beliefs with Value, and Behavioural Intention of Luxury Goods Consumption"; Sugimoto, Kana, and Shin'ya Nagasawa: "A Comparative Study of Consumer Demand for High-Value Product Quality," In: Su Mi Dahlgaard-Park, and Jens J. Dahlgaard (eds.); Lund University Library Press, Sweden, Parallel Session 1-3 "Consumer Identity, Values and Behaviors 1" pp.1-18 (Kuo and Nagasawa), Parallel Session 2-3 "Consumer Identity, Values and Behaviors 2" pp.1-14 (Sugimoto and Nagasawa); 2015; ISBN 978-91-7623-086-2 (in English)

The SAGE Encyclopedia of Quality and the Service Economy (Book Chapter)

The SAGE Encyclopedia of Quality and the Service Economy (Book Chapter): Nagasawa, Shin'ya, "Brand Management," In: Su Mi Dahlgaard-Park (ed.), Mitsuo Nagamachi, Shin'ya Nagasawa, et al.; SAGE Publications, pp.39-43, 1008pp.
2015; ISBN 978-1-4-5225672-6 (in English)

Building Strongest Brands Those Can Be Sold Regardless of Their Highest Prices – Challenges to Luxury Brands from Japan

Building Strongest Brands Those Can Be Sold Regardless of Their Highest Prices – Challenges to Luxury Brands from Japan – (Editor, and Author): Nagasawa, Shin'ya; Doyukan, 256pp.
2015; ISBN 978-4-496-05135-7 (in Japanese)

Priceless Brand Strategy of Local Industries – Building Kansei Value in Asahi Shuzo, Snow Peak, Zenith, and Hublot –

Priceless Brand Strategy of Local Industries – Building Kansei Value in Asahi Shuzo, Snow Peak, Zenith, and Hublot – (Co-author): Nagasawa, Shin'ya, and Osamu Nishimura; Koyo Shobo, 218pp.
2015; ISBN 978-4-7710-2643-8 (in Japanese)

Branding Rental Condominium through Community Designing – Building Customer Experience at Glamour Share-Houses –

Branding Rental Condominium through Community Designing – Building Customer Experience at Glamour Share-Houses – (Co-author): Nagasawa, Shin'ya, and Rieko Komiya; Koyo Shobo, 184pp.
2015; ISBN 978-4-7710-2630-8 (in Japanese)

Creation of Japan Brand: Transcript of Lectures at Waseda Business School, Epoch, Snow Peak, and Shochiku

Kansei Marketing of Amusement Business – Transcript of Lectures at Waseda Business School, Epoch, Snow Peak, and Shochiku – (Editor, and Book Chapter): Nagasawa, Shin'ya, "Foreword," "Appendix: Kanjincho," In: Shin'ya Nagasawa (ed.); Doyukan, pp.iv-xiii, 191-198, 198pp.
2015; ISBN 978-4-496-05118-0 (in Japanese)

Managing Luxury Watch Brands – Time to Change –

Managing Luxury Watch Brands – Time to Change – (Co-supervisor in Translation, Co-translator): Nagasawa, Shin'ya, "Chapter 1: Haute Horlogerie Today," "Afterword by Supervisors," In: Carcano, Luana, and Carlo Ceppi, (translated by Shin'ya Nagasawa, and Taro Koyma (sup.), with N.Suganami, A. Imamura, et al.); Kadokawa Gakugei Shuppan, pp.15-62, pp.351-357, 359pp.
2015; ISBN 978-4-04-653292-3 (translated in Japanese)

Proceedings of 14th International Marketing Trends Conference (IMTC2015) (Book Chapter): Jiang, Zhiqing, and Shin'ya Nagasawa: "Theoretic Perspectives on Luxury Brand Dimension of Emerging Luxury Brand Consumption Based on Perceived Value"; Nagasawa, Shin'ya, and Teruhiko Fukunaga: "Strategic Management and Brand Management on the Luxury Brand GUCCI"; Sugimoto, Kana, and Shin'ya Nagasawa: "Communication of Brand Value Focusing on Iconic Products of Luxury Brands," In: International Marketing Trends Conference (ed.); Università Ca'Foscari Venezia and ESCP-EAP Europe Paris, Research Session "Luxury Goods & Fashion 3," pp.1-19, Research Session "Luxury Goods & Fashion 4" pp.1-22, Research Session "Luxury Goods & Fashion 5," pp.1-14
2015; ISBN 978-2-9532811-6-3 (in English)

The Luxury Strategy Named "Mechanical Watches": A Business History of the Swatch Group (Supervisor in Translation): Nagasawa, Shin'ya, "Explanation by the Supervisor," "Afterword by the Supervisor," In: Donzé, Pierre-Yves (translated by Shin'ya Nagasawa (sup. and trans.), with Y. Bando, R. Uchida, et al.); Sekaibunkasha, pp.5-10, pp.287-288, 288pp.
2014; ISBN 978-4-418-14601-7 (translated in Japanese)

Gucci Strategy – Miraculous Revitalization Through Brand Innovations –

Gucci Strategy – Miraculous Revitalization Through Brand Innovations – (Editor, and Co-author): Nagasawa, Shin'ya, "Prologue," "Appendix 1," "Appendix 3," "Afterword," and "Chronological Table of Gucci," In: Shin'ya Nagasawa (ed.), with T. Fukunaga, T. Koyama,m and M. Iwatani; Toyo Keizai Inc., pp.5-24, pp.326-357, pp.376-405, 405pp.
2014; ISBN 978-4-492-50258-6 (in Japanese)

Sensory and Instrumental Evaluation of Cosmetics for Development of New Products

Sensory and Instrumental Evaluation of Cosmetics for Development of New Products《Popular Edition》(Book Chapter): Nagasawa, Shin'ya, "Part 1, Chapter 4: Statistical Analysis of Sensory Evaluation for Product Planning and Product Development," In: Shigehiro Nishijima, and Yoko Akiyama (sup.), Hideo Jinguh, Masami Senoh, Shin’ya Nagasawa, et al.; CMC Books, pp.30-38, 320pp.
2014; ISBN 978-4-7813-0892-0 (in Japanese)

Application Knowhow for Sensory Evaluation: Quantification of Sensation

Application Knowhow for Sensory Evaluation: Quantification of Sensation – (Book Chapter): Nagasawa, Shin'ya, "Chapter 4, Section 4: Analysis of Ranking Method and Paired Comparisons," In: Gijutsu Joho Kyokai (ed.), Hideo Jinguh, Mitsuo Nagamachi, Shin'ya Nagasawa, et al.; Gijutsu Joho Kyokai, pp.83-86, 552pp.
2014; ISBN 978-4-86104-534-9 (in Japanese)

Industrial Applications of Affective Engineering (Book Chapters): Sugimoto, Kana, and Shin'ya Nagasawa: "Design Management Strategy – A Case Study of an Affective Product –"; Terasaki, Shinichiro and Shin'ya Nagasawa: "Branding Luxury Through Affective Value – Case of Swiss Watch Industry –," In: Junzo Watada, Hisao Shiizuka, Kun-Pyo Lee, Tsuyoshi Otani, and Chee-Peng Lim (eds.), Springer International Publishing (Verlag); Springer International Publishing (Verlag), pp.67-81, 296pp.
2014; ISBN 978-3-319-04798-0 (e-book, 2014.4.10), 978-3-319-04797-3 (Hardcover, 2014.4.28), 978-3-319-34391-4 (Softcover, 2016.10.1) (in English)

Creation of Japan Brand: Transcript of Lectures at Waseda Business School, Cool Japan Fand, Somes Saddle, and MUJI

Creation of Japan Brand: Transcript of Lectures at Waseda Business School, Cool Japan Fund, Somès Saddle, and MUJI (Editor): Nagasawa, Shin'ya, "Foreword," In: Shin'ya Nagasawa (ed.); Doyukan, pp.i-ix, 156pp.
2014; ISBN 978-4-496-04994-1 (in Japanese)

Proceedings of 13th International Marketing Trends Conference (IMTC2014) (Book Chapter): Sugimoto, Kana, and Shin'ya Nagasawa: "Brand Icons as Sources of Sustainable Brand Value in Luxury Brands," In: International Marketing Trends Conference (ed.); Università Ca'Foscari Venezia and ESCP-EAP Europe Paris, Session "Luxury Goods & Fashion" pp.1-10
2014; ISBN 978-2- 9532811-7-0 (in English)

Encyclopedia of Industrial Engineering for Manufacturing: 180 Knoledge

Encyclopedia of Industrial Engineering for Manufacturing – 180 Knowledge – (Book Chapter): Nagasawa,Shin'ya, "Chapter 2, Section 13: Kansei Engineering," In: Japan Industrial Engineering Management Association (ed.), Hiroaki Ishii, Shin’ya Nagasawa, et al.; Asakura Publishing Co. Ltd, pp.32-33, 384pp.
2014; ISBN 978-4-254-27022-8 (in Japanese)

Practice of Kansei Marketing: Transcript of Lectures at Waseda Business School, Albion, Shinzaburo Hanpu, Suetomi, and Toraya

Practice of Kansei Marketing – Transcript of Lectures at Waseda Business School, Albion, Shinzaburo Hanpu, Suetomi, and Toraya – (Editor): Nagasawa, Shin'ya, “Foreword,” In: Shin'ya Nagasawa (ed.); Doyukan, pp.i-vii, 206pp.
2013; ISBN 978-4-496-04995-8 (in Japanese)

Managing Fashion and Luxury Companies

Managing Fashion and Luxury Companies (Supervisor in Translation): Nagasawa, Shin'ya, "Conclusion," "Remarks," In: Erica Corbellini, and Stefania Saviolo (translated by Shin'ya Nagasawa, and Miki Morimoto (sup. and trans.), with M. Adachi, R. Inoue, R. Komiya, S. Note, et al.); Toyo Keizai Inc., 350pp.
2013; ISBN 978-4-492-55728-0 (translated in Japanese)

Intelligent Decision Technologies – Proceedings of the 4th International Conference on Intelligent Decision Technologies (IDT'2012) Vol.2 – (Book Chapters): Jiang, Zhiqing, and Shin'ya Nagasawa: "A Model Study on Emotional Communication in a Mono-brand Fashion Store – Application of the Lens Model in the Fashion Industry –"; Terasaki, Shinichiro, and Shin'ya Nagasawa: Celebrities as Marketing Enhancer – Case Analysis of the Alternative Food Movement and "Eco-chic" Lifestyle Advocacy –, In: Junzo Watada, Toyohide Watanabe, Gloria Phillips-Wren, Robert J. Howlett, and Lakhmi C. Jain (eds.); Springer-Verlag, Berlin, Heidelberg, pp.171-179, pp.263-272, 532pp.
2012; ISBN 978-3-642-29919-3 (in English)

Revolutionists of Environmental Business

Revolutionists of Environmental Business (Editor): Nagasawa, Shin'ya, "Foreword," "Supplement: Establishment of Accreditation System for Fair Waste Management Companies," In: Shin'ya Nagasawa (ed.), with Nagasawa’s Project Research Seminar; Kankyo Shimbunsha, pp.3-10, 189-213, 213pp.
2012; ISBN 978-4-86018-245-8 (in Japanese)

Design for Innovative Value Towards Sustainable Society – Proceedings of EcoDesign 2011: 7th International Symposium on Environmentally Conscious Design and Inverse Manufacturing – (Book Chapters)

Design for Innovative Value Towards Sustainable Society – Proceedings of EcoDesign 2011: 7th International Symposium on Environmentally Conscious Design and Inverse Manufacturing – (Book Chapters): Terasaki, Shinichiro, and Shin'ya Nagasawa: "Critical Analysis of Fair Trade Marketing in Japan"; Kizu, Yumiko, and Shin'ya Nagasawa: "Creating the New Brand Equity through EcoDesign of Cosmetics, In: Mitsutaka Matsumoto, Yasushi Umeda, Keijiro Masui, and Shinichi Fukushige (eds.); Springer, Dordrecht, pp.434-439, pp.463-467, 1195pp.
2012; e-ISBN 978-94-007-3010-6 (Online)

The Promising Future of Environmental Business – To Defeat Opponents in Global Competition –

The Promising Future of Environmental Business – To Defeat Opponents in Global Competition – (Editor): Nagasawa, Shin'ya, "Foreword," In: Shin'ya Nagasawa (ed.), with Mitsubishi UFJ Research and Consulting Co. Ltd.; Nikkagiren Shuppansha (JUSE Press Ltd.), pp.iii-iv, 180pp.; 2012; ISBN 978-4-8171-9431-2 (in Japanese)

Proceedings of 11th International Marketing Trends Conference (IMTC2012)” (Book Chapters): Kizu, Yumiko, and Shin'ya Nagasawa: "Green Action as a Luxury Strategy in the Field of Cosmetics"; Irisawa, Yusuke, and Shin'ya Nagasawa: "Differentiation Strategy in the Business Continues of the Long-standing Kyogashi Companies - The essence of the business continues regarding the corporate management of 'Tawaraya-Yoshitomi' and 'Kamesuehiro' –," In: International Marketing Trends Conference (ed.); Università Ca'Foscari Venezia and ESCP-EAP Europe Paris, Session "Brand Management" pp.1-22, Session "International Marketing" pp.1-9,; 2012; ISBN 978-2-9532811-9-4 (in English)

2011 AASRI Conference on Environmental Management and Engineering (AASRI-EME 2011) (Book Chapter): Terasaki, Shinichiro, and Shin'ya Nagasawa: "An Evaluation of the Sustainability of the Past and Current Management of the Water Resources in the Yellow River Basin," In: American Applied Sciences Research Institute (ed.); American Applied Sciences Research Institute, Section 6: Water pollution treatment and control pp.12-20; 2011; ISBN 978-1-937728-04-5 (in English)

"CHANEL NO SENRYAKU - Kyuukyoku no Luxury Brand - (Chanel Strategy - Ultimate Luxury Brand) (translated in Hangul)"

Chanel No Senryaku – Kyuukyoku No Luxury Brand - (Chanel Strategy - Ultimate Luxury Brand -) (Editor, and Co-author): Nagasawa, Shin'ya (ed.), with Kana Sugimoto (Lee Su-Mi trans.); Random House Korea Inc. (Seoul), 303pp.; 2011; ISBN 978-89-255-4325-3 (translated in Hangul)

The Luxury Strategy - How to Manage to Build the True Luxury Brands -

The Luxury Strategy - How to Manage to Build the True Luxury Brands - (Translator): Nagasawa, Shin'ya: Translator's Afterwords, In: Jean-Noël Kapferer, and Vincent Bastien (translated by Shin'ya Nagasawa); Toyo Keizai Inc., pp.521-524, 540pp.; 2011; ISBN978-4-492-55682-5 (translated in Japanese)

Proceedings of 10th International Marketing Trends Conference (IMTC2011) (Book Chapters)

Proceedings of 10th International Marketing Trends Conference (IMTC2011) (Book Chapters): Nagasawa, Shin'ya, and Kana Sugimoto: "Luxury Strategy of Beauty Products by Chanel"; Irisawa, Yusuke, and Shin'ya Nagasawa: "Conditions for Luxury Branding by Japanese and French Companies," In: International Marketing Trends Conference (ed.); Università Ca'Foscari Venezia and ESCP-EAP Europe Paris, Session "Consumer Goods 1" pp.1-25, Session "Consumer Goods 2," pp.1-26; 2011; ISBN 978-2-490372-00-3 (in English)