Publications

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135 books and book chapters have been published.
(109 in Japanese, 14 in English, 6 translated in Chinese, 5 translated in Hangul, and 1 translated in Thailand language)

Sensory and Instrumental Evaluation of Cosmetics for Development of New Products

Sensory and Instrumental Evaluation of Cosmetics for Development of New Products (Book Chapter)
Nagasawa, Shin'ya, “Part 1, Chapter 4: Statistical Analysis of Sensory Evaluation for Product Planning and Product Development,” In: Shigehiro Nishijima, and Yoko Akiyama (sup.), Hideo Jinguh, Masami Senoho, Shin'ya Nagasawa, et al.
CMC Books, 320pp.
2008
ISBN978-4-7813-0072-6 (in Japanese)

Kankyo Shimbun Booklet Series No.5 - Thoughts on Sound Rearing of Industrial Waste Management Business II–

Kankyo Shimbun Booklet Series No.5 - Thoughts on Sound Rearing of Industrial Waste Management Business II– (Book Chapter)
Nagasawa, Shin'ya, “Thoughts on Sound Rearing of Industrial Waste Management Business No.42: Toward Suggestion of the Prospective Business Models,” In: Editorial Division of the Kankyo Shimbun (ed.), Yoshinobu Kitamura, Shin'ya Nagasawa, Toshihiko Goto, et al.
Kankyo Shimbunsha, pp.27-29, 114pp.
2008
ISBN978-4-86018-152-9 (in Japanese)

Creating Customer Experience in Long-Standing Brand Companies - Design Management of Encounter with Customer -

Creating Customer Experience in Long-Standing Brand Companies - Design Management of Encounter with Customer - (Book Chapter)
Nagasawa, Shin'ya, “Foreword,” “Chapter 1: What is Customer Experience?,” “Appendix: the Design Management Symposium: toward the Globalization of ‘Kyoto Brand',” In: Shin'ya Nagasawa (ed.), with Yuusuke Irisawa, Takao Someya, and Teppei Tsuchida (Chinese Translation Supervised by Chin-Ho Su)
Corporate Synergy Development Center (Taipei), pp.VI-XI, pp.1-19, pp.213-251, 271pp.
2008
ISBN978-986-7690-62-3 (translated in Chinese)

Statistical Sensory Evaluation with Excel - Analysis of Rank Data, Paired Comparison, Maltivariate Analysis, and Conjoint Analysis -

Statistical Sensory Evaluation with Excel - Analysis of Rank Data, Paired Comparison, Maltivariate Analysis, and Conjoint Analysis -
Nagasawa, Shin'ya (ed.), with Satoshi Kawae
Nikkagiren Shuppansha (JUSE Press Ltd.), 340pp.
2008
ISBN978-4-8171-9238-7 (in Japanese)

Challenge of Environmental Business

Challenge of Environmental Business
Nagasawa, Shin'ya, "Foreword," "Supplement: What is Environmental Business?" In: Shin'ya Nagasawa (ed.), with Environmental Marketing Project
Kankyo Shimbunsha, 271pp.
2008
ISBN978-4-86018-144-4 (in Japanese)

Challenge of Resource Circulation Business

Challenge of Resource Circulation Business
Nagasawa, Shin'ya, "Foreword," "Supplement: Present State and Prospect of Resource Circulation Business," In: Shin'ya Nagasawa, and Editorial Division of the Kankyo Shimbun
Kankyo Shimbunsha, 163pp.
2007
ISBN978-4-86018-131-4 (in Japanese)

Tradition and Innovation at Long Standing Brand “Toraya” - Building Customer Experience and Technology Management -

Tradition and Innovation at Long Standing Brand “Toraya” - Building Customer Experience and Technology Management -
Nagasawa, Shin'ya and Takao Someya
Koyoshobo, 167pp.
2007
ISBN978-4-7710-1909-6 (in Japanese)

The Principles of Louis Vuitton - The Strongest Brand Strategy -

The Principles of Louis Vuitton - The Strongest Brand Strategy -
Nagasawa, Shin'ya (ed.), with Kenji Oizumi, and Kazuaki Maeda
Toyo Keizai Inc., 274pp.
2007
ISBN978-4-492-50171-9 (in Japanese)

Introduction to Product Development and Management

Introduction to Product Development and Management (Book Chapter)
Nagasawa, Shin'ya, “Chapter 11: Management of Technology (MOT) and Customer Experience,” In: the Association of Product Development and Management (ed.), Shoji Yokota, Naoto Onzo, Shin'ya Nagasawa, et al.
Chuo Keizaisha, pp.181-197, 257pp.
2007
ISBN978-4-502-39310-5 (in Japanese)

Marketability of Environment-Conscious Products - Application of “Seven Tools for New Product Planning”

Marketability of Environment-Conscious Products - Application of “Seven Tools for New Product Planning” -
Nagasawa, Shin'ya, and Pi-Ju Tsai
Koyo Shobo, 204pp.
2007
ISBN4-7710-1884-6 (in English)

Manufacturing and Fabrication by Creation through Customer Experience - Implementation of “Intangibles” That Produces Brand Value and Hit Products -

Manufacturing and Fabrication by Creation through Customer Experience - Implementation of “Intangibles” That Produces Brand Value and Hit Products -
Nagasawa, Shin'ya, “Foreword,” “Introduction,” “Conclusion,” In: Shin'ya Nagasawa (ed.), with Nagasawa's Project Research Seminar
Nikkagiren Shuppansha (JUSE Press Ltd.), pp.3-6, pp.11-28, pp.201-217, 221pp.
2007
ISBN4-8171-9210-3 (in Japanese)

DESIGN TO KANSEI (Design and Kansei)

Design TO KANSEI (Design and Kansei)(Book Chapter)
Nagasawa, Shin'ya, “Chapter 4: Design and Marketing,” In: Katsuo Inoue (ed.), Mitsuo Hirokawa, Keiichiro Kawarabayashi, Shin'ya Nagasawa, et al.
KSU Office of Industry Academy Cooperation (Seoul), pp.101-132, 342pp.
2006
ISBN89-7043-904-0 (translated in Hangul)

Creating Customer Experience in Long-Standing Brand Companies - Design Management of Encounters with Customers -

Creating Customer Experience in Long-Standing Brand Companies - Design Management of Encounters with Customers -
Nagasawa, Shin'ya, “Foreword,” “Chapter 1: What is Customer Experience?,” “Appendix: the Design Management Symposium: toward the Globalization of ‘Kyoto Brand',” In: Shin'ya Nagasawa (ed.), with Nagasawa's Project Research Seminar
Doyukan, pp.1-6, pp.15-33, pp.237-282, 282pp.
2006
ISBN4-496-04102-2 (in Japanese)

Science of Kansei - Fusion of Psychology and Technology -

Science of Kansei - Fusion of Psychology and Technology - (Book Chapter)
Nagasawa, Shin'ya, “Chapter 11: Kansei and Marketing,” In: Kiyoshi Toko, and Koichi Sakamoto (eds.), Mitsuo Nagamachi, Shin'ya Nagasawa, et al.
Asakura Publishing Co. Ltd., pp.200-215, 220pp.
2006
ISBN4-254-10199-6 (in Japanese)

Kankyo Shimbun Booklet Series No.1 - Thoughts on Sound Rearing of Industrial Waste Management Business -

Kankyo Shimbun Booklet Series No.1 - Thoughts on Sound Rearing of Industrial Waste Management Business - (Book Chapter)
Nagasawa, Shin'ya, “Thoughts on Sound Rearing of Industrial Waste Management Business Part 2: Simple and Objective Criteria for Evaluation,” In: Editorial Division of the Kankyo Shimbun (ed.), Yoshinobu Kitamura, Shin'ya Nagasawa, Toshihiko Goto, et al.
Kankyo Shimbunsha, pp.13-15, 114pp.
2006
ISBN4-86018-105-0 (in Japanese)

Product Innovation Management That Enables to Launch Hit Products Continuously - Hearing the Messages of Brand Managers of Kirin Beverage's “Fire”, “Namacha”, “Kikicha” and “Amino Supli” -

Product Innovation Management That Enables to Launch Hit Products Continuously - Hearing the Messages of Brand Managers of Kirin Beverage's “Fire,” “Namacha,” “Kikicha,” and “Amino Supli” -
Nagasawa, Shin'ya, and Shinji Enoki
Koyo Shobo, 160pp.
2006
ISBN4-7710-1710-7 (in Japanese)

HONDA NO DESIGN SENRYAKU KEIEI (Strategic Design Management in HONDA - Destructive Creation and Evolution of Brand Identity -)

Honda No Design Senryaku Keiei (Strategic Design Management in Honda - Destructive Creation and Evolution of Brand Identity -)
Iwakura, Shin'ya, Masaki Iwatani, and Shin'ya Nagasawa (Korean translation by Park Mi-Ok)
Human & Books (Seoul), 335pp.
2005
ISBN89-90287-72-3 (translated in Hangul)

Overview of Environmental Science, 2nd edition

Overview of Environmental Science, 2nd edition (Book Chapter)
Nagasawa, Shin'ya, “Chapter 2: History of Public Nuisance and Air Pollution,” “Chapter 3: Present State of Air Pollution,” “Chapter 5: Hazardous Influence of Air Pollution,” “Chapter 12: Laws and Regulations for Environment,” “Chapter 17: Product Design for Environment,” In: Shin'ichi Okamoto, Yoichi Ichikawa (eds.), Shin'ya Nagasawa, Masayasu Hayashi, and Takahisa Maeda
Sangyo Tosho, pp.5-10, pp.10-19, pp.29-37, pp.109-116, pp.153-162, 206pp.
2005
ISBN4-7828-2611-7 (in Japanese)

Design and Kansei

Design and Kansei (Book Chapter)
Nagasawa, Shin'ya, “Chapter 4: Design and Marketing,” In: Katsuo Inoue (ed.), Mitsuo Hirokawa, Keiichiro Kawarabayashi, Shin'ya Nagasawa, et al.
Kaibundo Publishing, pp.75-100, 280pp.
2005
ISBN4-303-72392-4 (in Japanese)

Challenge of Waste Management Business

Challenge of Waste Management Business
Nagasawa, Shin'ya, “Foreword,” “Supplement: Accreditation for Sound Rearing of Industrial Waste Management Business,” In: Shin'ya Nagasawa, and Shunsuke Kurosaka
Kankyo Shimbunsha, 209pp.
2005
ISBN4-86018-086-0 (in Japanese)

Value Creation through Customer Experience That Enables to Develop Hit Products - Fabrication That Influencing on Human Kansei -

Value Creation through Customer Experience That Enables to Develop Hit Products - Fabrication That Influencing on Human Kansei -
Nagasawa, Shin'ya, “Foreword,” “Chapter 3: Essentials of Customer Experience,” “Chapter 7: the Capability of Product Development and Creation of Customer Values of a Small Kyoto Company ‘Ichizawa Hampu (Canvas Bag)',” “Management of Technology and Customer Experience,” In: Shin'ya Nagasawa (ed.), with Nagasawa's Project Research Seminar
Nikkagiren Shuppansha (JUSE Press Ltd.), pp.3-5, pp.64-79, pp.166-204, pp.234-252, 254pp.
2005
ISBN4-8171-9146-5 (in Japanese)

Strategic Design Management in HONDA - Destructive Creation and Evolution of Brand Identity -

Strategic Design Management in Honda - Destructive Creation and Evolution of Brand Identity -
Iwakura, Shin'ya, Masaki Iwatani, and Shin'ya Nagasawa
Nihon Keizai Shimbunsha, 309pp.
2005
ISBN4-532-31216-7 (in Japanese)

Live MOT - Messages from Product Managers -

Live MOT - Messages from Product Managers -
Nagasawa, Shin'ya, “Foreword,” “Chapter 1: New Product Development Management and Management of Technology (MOT),” In: Shin'ya Nagasawa (ed.), with Nagasawa's Project Research Seminar
Nikkagiren Shuppansha (JUSE Press Ltd.), pp.iii-iv, pp.1-20, 224pp.
2004
ISBN4-8171-0108-3 (in Japanese)

Handbook of Creating Customer Value - System for Creation of Customer Delight in Manufacturing Industry, Service Industry and Agriculture Industry -

Handbook of Creating Customer Value - System for Creation of Customer Delight in Manufacturing Industry, Service Industry and Agriculture Industry - (Book Chapter)
Nagasawa, Shin'ya, “Chapter 1: Customer Value and Creating Customer Value,” “Chapter 3, Section 3.5.5: Segmentation of Users by Conjoint Analysis,” In: Noriaki Kanda (ed.), Shin'ya Nagasawa, et al.
Nikkagiren Shuppansha (JUSE Press Ltd.), pp.3-30, pp.154-168, 432pp.
2004
ISBN4-8171-0106-7 (in Japanese)

Unpainted Face of the Empire of Luxury Brands: LVMH Moët Hennessy. Louis Vuitton

Unpainted Face of the Empire of Luxury Brands: LVMH Moët Hennessy. Louis Vuitton
Nagasawa, Shin'ya, (Chinese translation by Ya-Yun Zhen and Gin-Shou Liu)
Taiwan Business Weekly (Taipei), 271pp.
2004
ISBN986-124-144-2 (translated in Chinese)

Brand Identity of Nissan and Honda - Product managers who pursue product development -

Brand Identity of Nissan and Honda - Product managers who pursue product development -
Nagasawa, Shin'ya, and Ryutaro Kino
Doyukan, 208pp.
2004
ISBN4-496-03646-0 (in Japanese)

Introduction to Design Management - Strategic Application of Design -

Introduction to Design Management - Strategic Application of Design -
Nagasawa, Shin'ya, “Chapter IV: Deployment of Design Management,” “Postscript,” In: Shin'ya Nagasawa, and Masaki Iwatani (eds.), with Noriji Sato, Shin'ya Iwakura, Motoo Nakanishi, Shin'ya Nagasawa, and Masaki Iwatani
Kyoto Shimbun Shuppan Center, pp.155-217, pp.237-240, 240pp.
2003
ISBN4-7638-0528-2 (in Japanese)

Marketability of Environmentally-Friendly Products - Applications of “the Seven Tools for New Product Planning” -

Marketability of Environmentally-Friendly Products - Applications of “the Seven Tools for New Product Planning” -
Nagasawa, Shin'ya, and Pi-Ju Tsai
Koyo Shobo, 245pp.
2003
ISBN4-7710-1466-3 (in Japanese)

Practice of Kansei Product Development - Deployment of Kansei to Product Component -

Practice of Kansei Product Development - Deployment of Kansei to Product Component -
Nagasawa, Shin'ya, “About this Volume,” “Chapter 3: Influence of Consumers' Awareness of the Environment over their Purchasing Behaviors,” “Chapter 10: Product Development Management and Marketing of Kirin Beverage's ‘Namacha',” “On the Research Group of Kansei Products,” In: Shin'ya Nagasawa (ed.), with with the Research Group of Kansei Products
Japan Publishing Service Co., pp.1-2, pp.35-54, pp.139-147, pp.183-187, 191pp.
2003
ISBN4-88922-114-X (in Japanese)

Product Strategies of Kirin Beverage's “Namacha” and Meiji Seika's “Fran” - Passion of Launching of Hit Products -

Product Strategies of Kirin Beverage's “Namacha” and Meiji Seika's “Fran” - Passion of Launching of Hit Products -
Nagasawa, Shin'ya, and Satoshi Kawae
Japan Publishing Service, 136pp.
2003
ISBN4-88922-113-1 (in Japanese)
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