Publications - Nagasawa Seminar, Waseda Business School

Managing Luxury Watch Brands – Time to Change –

Managing Luxury Watch Brands – Time to Change –: Nagasawa, Shin'ya, "Chapter 1: Haute Horlogerie Today," "Afterword by Supervisors," In: Carcano, Luana, and Carlo Ceppi, (translated by Shin'ya Nagasawa, and Taro Koyma (sup.), with N.Suganami, A. Imamura, et al.); Kadokawa Gakugei Shuppan, pp.15-62, pp.351-357, 359pp.
2015; ISBN 978-4-04-653292-3 (translated in Japanese)

The Luxury Strategy Named

The Luxury Strategy Named "Mechanical Watches": A Business History of the Swatch Group: Nagasawa, Shin'ya, "Explanation by the Supervisor," "Afterword by the Supervisor," In: Donzé, Pierre-Yves (translated by Shin'ya Nagasawa (sup. and trans.), with Y. Bando, R. Uchida, et al.); Sekaibunkasha, pp.5-10, pp.287-288, 288pp.
2014; ISBN 978-4-418-14601-7 (translated in Japanese)

Gucci Strategy – Miraculous Revitalization Through Brand Innovations –

Gucci Strategy – Miraculous Revitalization Through Brand Innovations –: Nagasawa, Shin'ya, "Prologue," "Appendix 1," "Appendix 3," "Afterword," and "Chronological Table of Gucci," In: Shin'ya Nagasawa (ed.), with T. Fukunaga, T. Koyama,m and M. Iwatani; Toyo Keizai Inc., pp.5-24, pp.326-357, pp.376-405, 405pp.
2014; ISBN 978-4-492-50258-6 (in Japanese)

Sensory and Instrumental Evaluation of Cosmetics for Development of New Products

Sensory and Instrumental Evaluation of Cosmetics for Development of New Products《Popular Edition》(Book Chapter): Nagasawa, Shin'ya, "Part 1, Chapter 4: Statistical Analysis of Sensory Evaluation for Product Planning and Product Development," In: Shigehiro Nishijima, and Yoko Akiyama (sup.), Hideo Jinguh, Masami Senoh, Shin’ya Nagasawa, et al.; CMC Books, pp.30-38, 320pp.
2014; ISBN 978-4-7813-0892-0 (in Japanese)

Application Knowhow for Sensory Evaluation: Quantification of Sensation

Application Knowhow for Sensory Evaluation: Quantification of Sensation – (Book Chapter): Nagasawa, Shin'ya, "Chapter 4, Section 4: Analysis of Ranking Method and Paired Comparisons," In: Gijutsu Joho Kyokai (ed.), Hideo Jinguh, Mitsuo Nagamachi, Shin'ya Nagasawa, et al.; Gijutsu Joho Kyokai, pp.83-86, 552pp.
2014; ISBN 978-4-86104-534-9 (in Japanese)

Creation of Japan Brand: Transcript of Lectures at Waseda Business School, Cool Japan Fand, Somes Saddle, and MUJI

Creation of Japan Brand: Transcript of Lectures at Waseda Business School, Cool Japan Fund, Somès Saddle, and MUJI: Nagasawa, Shin'ya, "Foreword," In: Shin'ya Nagasawa (ed.); Doyukan, pp.i-ix, 156pp.
2014; ISBN 978-4-496-04994-1 (in Japanese)

Encyclopedia of Industrial Engineering for Manufacturing: 180 Knoledge

Encyclopedia of Industrial Engineering for Manufacturing – 180 Knowledge – (Book Chapter): Nagasawa,Shin'ya, "Chapter 2, Section 13: Kansei Engineering," In: Japan Industrial Engineering Management Association (ed.), Hiroaki Ishii, Shin’ya Nagasawa, et al.; Asakura Publishing Co. Ltd, pp.32-33, 384pp.
2014; ISBN 978-4-254-27022-8 (in Japanese)

Practice of Kansei Marketing: Transcript of Lectures at Waseda Business School, Albion, Shinzaburo Hanpu, Suetomi, and Toraya

Practice of Kansei Marketing: Transcript of Lectures at Waseda Business School, Albion, Shinzaburo Hanpu, Suetomi, and Toraya: Nagasawa, Shin'ya, "Foreword," In: Shin'ya Nagasawa (ed.); Doyukan, pp.i-vii, 206pp.
2013; ISBN 978-4-496-04995-8 (in Japanese)

Managing Fashion and Luxury Companies

Managing Fashion and Luxury Companies: Nagasawa, Shin'ya, "Conclusion," "Remarks," In: Erica Corbellini, and Stefania Saviolo (translated by Shin'ya Nagasawa, and Miki Morimoto (sup. and trans.), with M. Adachi, R. Inoue, R. Komiya, S. Note, et al.); Toyo Keizai Inc., 350pp.
2013; ISBN 978-4-492-55728-0 (translated in Japanese)

Revolutionists of Environmental Business

Revolutionists of Environmental Business: Nagasawa, Shin'ya, "Foreword," "Supplement: Establishment of Accreditation System for Fair Waste Management Companies," In: Shin'ya Nagasawa (ed.), with Nagasawa’s Project Research Seminar; Kankyo Shimbunsha, pp.3-10, 189-213, 213pp.
2012; ISBN 978-4-86018-245-8 (in Japanese)

The Promising Future of Environmental Business – To Defeat Opponents in Global Competition –

The Promising Future of Environmental Business – To Defeat Opponents in Global Competition –: Nagasawa, Shin'ya, "Foreword," In: Shin'ya Nagasawa (ed.), with Mitsubishi UFJ Research and Consulting Co. Ltd.; Nikkagiren Shuppansha (JUSE Press Ltd.), pp.iii-iv, 180pp.; 2012; ISBN 978-4-8171-9431-2 (in Japanese)

"CHANEL NO SENRYAKU - Kyuukyoku no Luxury Brand - (Chanel Strategy - Ultimate Luxury Brand) (translated in Hangul)"

Chanel No Senryaku – Kyuukyoku No Luxury Brand - (Chanel Strategy - Ultimate Luxury Brand -): Nagasawa, Shin'ya (ed.), with Kana Sugimoto (Lee Su-Mi trans.); Random House Korea Inc. (Seoul), 303pp.; 2011; ISBN 978-89-255-4325-3 (translated in Hangul)

The Luxury Strategy - How to Manage to Build the True Luxury Brands -

The Luxury Strategy - How to Manage to Build the True Luxury Brands -: Nagasawa, Shin'ya: Translator's Afterwords, In: Jean-Noël Kapferer, and Vincent Bastien (translated by Shin'ya Nagasawa); Toyo Keizai Inc., pp.521-524, 540pp.; 2011; ISBN978-4-492-55682-5 (translated in Japanese)

Kyo-Yuzen Chiso - 450 Year Brand Innovation

Kyo-Yuzen Chiso - 450 Year Brand Innovation: Nagasawa, Shin'ya, and Masakazu Ishikawa; Doyukan, 177pp.; 2010; ISBN978-4-496-04714-5 (in Japanese)

Basics of Mathematical Kansei Engineering - Approach to Kansei Product Development -

Basics of Mathematical Kansei Engineering - Approach to Kansei Product Development -: Nagasawa, Shin'ya, “Chapter 1: Kansei Evaluation,” In: Shin'ya Nagasawa, and Taki Kanda (eds.), with Katsuari Kamei, et al.; Kaibundo, 259pp.; 2010; ISBN978-4-303-72394-1 (in Japanese)

Local Industry and Marketing

Local Industry and Marketing (Book Chapter): Nagasawa, Shin'ya, and Takao Someya, "Chapter 7: Tradition and Innovation at Long Standing Brand "Toraya" - Building Customer Experience and Technology Management -," In: Keiji Kido (ed.), with Shin'ya Nagasawa, Takao Someya, et al.; Kyushu Academic Publication Promotion Center, pp.141-156, 223pp.; 2010; ISBN978-4-9904591-1-6 (in Japanese)

Recent Trend in Decoration Technology for Plastics

Recent Trend in Decoration Technology for Plastics (Book Chapter): Nagasawa, Shin'ya, “Chapter 2: Kansei Engineering and Luxury Decoration,” In: Shohei Masui (sup.), Shin'ya Nagasawa, et al.; CMC Books, pp.16-27, 259pp.; 2010; ISBN978-4-7813-0255-3 (in Japanese)

Handbook of Creating Customer Value - System for Creation of Customer Delight in Manufacturing Industry, Service Industry and Agriculture Industry -

Handbook of Creating Customer Value - System for Creation of Customer Delight in Manufacturing Industry, Service Industry and Agriculture Industry - (Book Chapter): Nagasawa, Shin'ya, “Chapter 1: Customer Value and Creating Customer Value,” “Chapter 3, Section 3.5.5: Segmentation of Users by Conjoint Analysis,” In: Noriaki Kanda (ed.), Shin'ya Nagasawa, et al., (Chinese Translation Supervised by Chin-Ho Su); Corporate Synergy Development Center (Taipei), pp.3-37, pp.195-212, 529pp.; 2010; ISBN957-986-7690-73-9 (translated in Chinese)

CHANEL Strategy - Management of the Ultimate Luxury Brand -

CHANEL Strategy - Management of the Ultimate Luxury Brand -: Nagasawa, Shin'ya (ed.), with Kana Sugimoto; Toyo Keizai Inc., 355pp.; 2010; ISBN978-4-492- 50200-6 (in Japanese)

Strategic Design Management - Using Design to Build Brand Value and Corporate Innovation -

Strategic Design Management - Using Design to Build Brand Value and Corporate Innovation -: Borja de Mozota, Brigitte, Nanako Kawauchi, Masaki Iwatani, and Shin'ya Nagasawa; Doyukan, 337pp.; 2010; ISBN978-4-496-04545-5337 (in Japanese)

Multivariate Analysis by Excel Solver - Volume of Positioning Analyses -

Multivariate Analysis by Excel Solver - Volume of Positioning Analyses -: Nagasawa, Shin'ya (sup.), Atsuho Nakayama; Nikkagiren Shuppansha (JUSE Press Ltd.), 199pp.; 2010; ISBN978-4-8171-9334-6 (in Japanese)

Secrets of Louis Vuitton - Why Louis Vuitton is Tough in Hard Times? -

Secrets of Louis Vuitton - Why Louis Vuitton is Tough in Hard Times? -: Nagasawa, Shin'ya; Kodansha, 235pp.; 2009; ISBN978-4-06-215160-3 (in Japanese)

Guidebook of Quality Assurance

Guidebook of Quality Assurance (Book Chapter): Nagasawa, Shin'ya, “Part III, Chapter 3: Statistical Analysis of Kansei Evaluation,” In: Japanese Society of Quality Control (ed.), Takeshi Nakajo, Yoshiro Mitsufuji, Shu Yamada, Norio Irikura, Tadashi Ohfuji, Shin'ya Nagasawa, et al.; Nikkagiren Shuppansha (JUSE Press Ltd.), pp.285-298, 1229pp.; 2009; ISBN978-4-8171-9307-0 (in Japanese)

"LOUIS VUITTON NO HOSOKU - Saikyo no Brand Senryaku - (The Principle of LOUIS VUITTON) (translated in Thailand Language)"

Louis Vuitton No Hosoku – Saikyo No Brand Senryaku - (The Principle of Louis Vuitton - The Strongest Brand Strategy -): Nagasawa, Shin'ya (ed.), with Kenji Ohizumi, and Kazuaki Maeda (Sriwika Susanpoolthong trans.); Technology Promotion Association, Bangkok, 249pp.; 2009; ISBN978-974-443-380-0 (translated in Thailand Language)

Guidebook for Product Design - For Those Who Are Involved in Product Development -

Guidebook for Product Design - For Those Who Are Involved in Product Development - (Book Chapter): Nagasawa, Shin'ya, “No.28: Brand Management,” “No.83: Outline of Marketing and Design,” “No.84: Marketing Process,” “No.85: Marketing Mix,” “No.86: Outline of Promotion,” In: Japanese Industrial Designer Association (ed.), Hideo Yokota, Masanori Ohshima, Shin'ya Nagasawa, et al.; Works Corporation, pp.70-71, pp.194-201, 255pp.; 2009; ISBN978-4-86267-063-2 (in Japanese)

Design Mind Manager - Yasuo Kuroki, Design Officer of Akio Morita -

Design Mind Manager - Yasuo Kuroki, Design Officer of Akio Morita -: Nagasawa, Shin'ya, “Foreword,” In: Shin'ya Nagasawa (ed.), Masaki Iwatani; Japan Publishing Service, pp.i-xiv, 216pp.; 2009; ISBN978-4-88922-122-0 (in Japanese)

Premium Strategy of Local and Traditional Industries of Japan - Building Customer Experience and Technology Management -

Premium Strategy of Local and Traditional Industries of Japan - Building Customer Experience and Technology Management -: Nagasawa, Shin'ya, “Foreword,” “Chapter 1: Basics of Marketing, Brand, Customer Experience, and Technology Management - Outlines of Methodologies Applied in: this Volume -,” In Shin'ya Nagasawa (ed.), with Nagasawa's Project Research Seminar; Doyukan, pp.i-vi, pp.1-44, 339pp.; 2009; ISBN978-4-496-04544-8 (in Japanese)

LOUIS VUITTON NO HOSOKU - SAIKYO NO BRAND SENRYAKU - (The Principle of Louis Vuitton - The Strongest Brand Strategy -)

Louis Vuitton No Hosoku – Saikyo No Brand Senryaku - (The Principle of Louis Vuitton - The Strongest Brand Strategy -): Nagasawa, Shin'ya (ed.), with Kenji Ohizumi, and Kazuaki Maeda (Lee Min Young trans.); Between Lines Publishers, Inc. (Haeng Gan, Inc., Seoul), 271pp.; 2009; ISBN978-89-92714-41-9 (translated in Hangul)

Revolutionists of Waste Management Business

Revolutionists of Waste Management Business: Nagasawa, Shin'ya, “Supplement: Waste Management Business in Japan and USA - Especially focusing Waste Management Inc. -,” In: Shin'ya Nagasawa (ed.), with Tetsuyuki Murai, Interested Students of Graduate School of Waseda Univ., Editorial Div. of the Kankyo Shimbun; Kankyo Shimbunsha, pp.3-10, 237-281, 283pp.; 2009; ISBN978-4-86018-166-6 (in Japanese)

Multivariate Analysis by Excel Solver - Volume of Regression and Prediction Analyses -

Multivariate Analysis by Excel Solver - Volume of Regression and Prediction Analyses -: Nagasawa, Shin'ya (sup.), Atsuho Nakayama; Nikkagiren Shuppansha (JUSE Press Ltd.), 319pp.; 2009; ISBN978-4-8171-9305-6 (in Japanese)