Professor Nagasawa is also the director of Luxury Branding Institute, Waseda University, and. an authority on Luxury Strategy in Japan.

He was a Visiting Professor at ESSEC Business School in 2008-09 and at Sciences Po. Paris in 2014, 2017, 2019. He has published 129 books and book chapters such as “Unpainted Face of Brand Empire: LVMH Moët Hennessy. Louis Vuitton,” “Secrets of Louis Vuitton,” “Luxury Strategy,” and so on.

The lecture course will be given on the theories and practices of Luxury Branding that produces superlative products which should be made the most of the innovation and creativity and can be sold regardless of their high price and cult brands with enthusiastic admirers. Themes to be discussed are as follows: The essential substabnce of luxury, luxury as different from premium goods and fashion, customer strategy, brand equity strategy, brand stretch strategy, product strategy, price strategy, distribution channel strategy and communication strategy, business models, luxury market entry and exit strategy, application to other industries than luxury, and strategy in response to environmental issues.

Professor Nagasawa is abovementioned.

The lecture course will be given on production and manufacturing for high value-added tangibles and intangibles appealing to customers' Kansei, and high value-added industry represented by luxury business, and fashion business which depends on customers' Kansei as well as a vogue and deliberate vulgarization.

Professor Nagasawa is abovementioned.

The lecture course will deal with theory and cases of products and marketing for food (including cuisine), clothing (including fashion), and shelter (including living) lives of fickle consumers' based on their Kansei.

Professor Nagasawa is abovementioned.